Creative strategist with 6 years of experience turning performance data and customer research into ad concepts for DTC brands. Built a creative testing framework that cut cost per acquisition by 32% on $8M in annual Meta spend. Bridges media buyers, designers and editors with clear briefs grounded in audience insight.
Experience
Creative Strategist, Velvet Rope Growth (Remote)
May 2022 – Present
Built a creative testing framework for $8M in annual Meta spend, cutting CPA by 32%
Write 40+ creative briefs a month grounded in reviews, surveys and competitor ad libraries
Analyze hook rate, hold rate and ROAS by concept with media buyers each week
Developed a UGC script library used by 60 creators across 7 brands
Brand Strategist, Copper Coast Agency (San Diego, CA)
Sep 2019 – Apr 2022
Led audience research and positioning for 12 consumer clients
Wrote creative platforms for 4 brand campaigns
Ran focus groups and surveys with 1,500 consumers
Education
BS, Advertising, University of Texas at Austin (Aug 2015 – May 2019)
Performance: Meta Ads, TikTok Ads, hook and hold rate analysis, ROAS, CPA
Research: review mining, surveys, competitor ad libraries, focus groups
Tools: Motion, Foreplay, Triple Whale, Google Sheets
How to write a Creative Strategist resume
A strong Creative Strategist resume shows the work you made, the audiences it reached, and the briefs you delivered on. Put your most relevant recent role first and make every bullet show a result, not a duty.
Sections, in order
Summary
Experience
Projects
Skills
Education
Length: One page for most candidates; move to two only if every line is relevant.
Summary: Write two or three lines: your role, your strongest skills, and one result that proves them.
Skills to feature
Storytelling
Content strategy
Adobe Creative Cloud
Video production
Copywriting and editing
Brand guidelines
Social media
Art direction
Project management
Audience analytics
Example bullet points
Produced a 12-episode video series that reached 4.8M views and grew the channel by 120k subscribers
Art-directed the rebrand across 60 assets, delivered two weeks ahead of the product launch
Edited 300 articles a year as managing editor, raising average time on page by 35%
Tips from recruiters
Link your portfolio or reel in the header; it matters more than any layout choice.
Name clients, publications or brands when you are allowed to.
A more expressive template is fine for creative roles, but keep the text easy to scan.
Recommended templates
Vanguard (ATS-friendly): Bold display name, accent-led headings with line rules
Timeline (ATS-friendly): Clean accent layout with a dated career timeline
Creative Strategist resume FAQ
What should a Creative Strategist resume include?
A Creative Strategist resume should show the work you made, the audiences it reached, and the briefs you delivered on. Use these sections in this order: Summary, Experience, Projects, Skills and Education. Put your most relevant recent role first and make every bullet show a result, not a duty.
What is the best resume template for a Creative Strategist?
Vanguard, Elegant and Timeline work well for Creative Strategist roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a Creative Strategist resume be?
One page for most candidates; move to two only if every line is relevant.
Which skills should a Creative Strategist put on a resume?
Prioritize the skills named in the job posting. Common ones for Creative Strategist roles are Storytelling, Content strategy, Adobe Creative Cloud, Video production, Copywriting and editing and Brand guidelines.
How do I write strong Creative Strategist resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as views, engagement rate and audience growth. For example: "Produced a 12-episode video series that reached 4.8M views and grew the channel by 120k subscribers."