Marketing analyst with 5 years of experience measuring paid, email and lifecycle channels for direct-to-consumer brands. Rebuilt attribution reporting that shifted $1.4M of spend to higher-return channels. Combines SQL and marketing mix modeling with a practical sense of what campaign teams need each week.
Experience
Marketing Analyst, Sundial Skincare (Miami, FL)
Sep 2022 – Present
Built a marketing mix model in Robyn covering $9M annual spend, reallocating $1.4M toward channels with 35% higher ROAS
Designed geo-holdout tests for Meta and TikTok that measured true incremental lift for the first time
Channels: Meta Ads, Google Ads, Klaviyo, TikTok Ads
Certifications: Google Analytics Certification
How to write a Marketing Analyst resume
A strong Marketing Analyst resume shows the questions you answered, the models or pipelines you shipped, and the decisions your analysis changed. Put your most relevant recent role first and make every bullet show a result, not a duty.
Sections, in order
Summary
Experience
Projects
Skills
Education
Length: One page for most candidates; move to two only if every line is relevant.
Summary: Write two or three lines: your role, your strongest skills, and one result that proves them.
Skills to feature
SQL
Python or R
Statistics
Machine learning
Data modeling
dbt and ELT pipelines
BI tools (Looker, Tableau, Power BI)
Experiment design
Data visualization
Stakeholder communication
Example bullet points
Built a churn model (gradient boosting, AUC 0.86) that targeted retention offers and saved $900k a year
Rebuilt the revenue dashboard on dbt and Looker, cutting refresh time from 6 hours to 20 minutes
Designed 25 A/B tests with sequential analysis, shortening the average test from 4 weeks to 10 days
Tips from recruiters
Pair every technique with the decision it informed; "built a model" alone says little.
List tools under grouped skills ("Analytics: SQL, dbt, Looker") so ATS keyword matches are exact.
Link a notebook, Kaggle profile or public analysis if you have one.
Recommended templates
Classic (ATS-friendly): Jake's-style LaTeX classic: small caps and hairline rules
Modern (ATS-friendly): Clean single column with accent headings and rules
Compact (ATS-friendly): Dense single column that fits long histories
Marketing Analyst resume FAQ
What should a Marketing Analyst resume include?
A Marketing Analyst resume should show the questions you answered, the models or pipelines you shipped, and the decisions your analysis changed. Use these sections in this order: Summary, Experience, Projects, Skills and Education. Put your most relevant recent role first and make every bullet show a result, not a duty.
What is the best resume template for a Marketing Analyst?
Classic, Modern and Compact work well for Marketing Analyst roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a Marketing Analyst resume be?
One page for most candidates; move to two only if every line is relevant.
Which skills should a Marketing Analyst put on a resume?
Prioritize the skills named in the job posting. Common ones for Marketing Analyst roles are SQL, Python or R, Statistics, Machine learning, Data modeling and dbt and ELT pipelines.
How do I write strong Marketing Analyst resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as forecast accuracy, revenue impact and query time. For example: "Built a churn model (gradient boosting, AUC 0.86) that targeted retention offers and saved $900k a year."