Digital marketing specialist with 5 years running paid, email and SEO programs for regional healthcare and wellness brands. Lowered cost per booked appointment by 38% for a 22-clinic network. Hands-on with Google Ads, Meta and GA4, and comfortable building landing pages and reports without developer help.
Experience
Digital Marketing Specialist, Summit Ridge Physical Therapy (Salt Lake City, UT)
Feb 2023 – Present
Manage $45k monthly across Google Ads and Meta for 22 clinics, reducing cost per booked appointment from $61 to $38
Built location landing pages in WordPress and Unbounce, lifting form conversion from 3.1% to 5.4%
Set up GA4 events and CallRail tracking so 100% of phone bookings attribute to campaign source
Send monthly patient-reactivation emails in Mailchimp that bring back roughly 400 lapsed patients a quarter
Digital Marketing Coordinator, Brightwater Agency (Provo, UT)
Jun 2021 – Jan 2023
Supported paid and organic programs for 12 local clients, from dental practices to fitness studios
Grew a med-spa client's organic traffic 85% in a year through local SEO and Google Business Profile updates
Built monthly Looker Studio reports for 12 clients, replacing manual spreadsheets
Marketing Intern, Cache Valley Chamber of Commerce (Logan, UT)
May 2020 – Aug 2020
Built a member directory page in WordPress that drew 6,000 visits in its first month
Education
BS, Marketing, Utah State University (Aug 2017 – May 2021)
Skills
Paid Media: Google Ads, Meta Ads Manager, Performance Max
Analytics: GA4, Google Tag Manager, CallRail, Looker Studio
How to write a Digital Marketing Specialist resume
A strong Digital Marketing Specialist resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Lead with scope and impact: the size of the systems, budgets or teams you influenced, and the decisions you owned.
Sections, in order
Summary
Experience
Skills
Projects
Education
Length: One page is ideal; two pages are fine with 10+ years of relevant experience.
Summary: Open with your specialty and years of experience, then one or two signature results.
Skills to feature
Campaign strategy
SEO and content
Paid acquisition
Lifecycle and email marketing
Marketing analytics
Conversion rate optimization
Brand positioning
Marketing automation (HubSpot, Marketo)
Copywriting
Budget management
Example bullet points
Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent
Managed a $1.5M paid budget across Google and LinkedIn, lowering CAC by 28% while doubling pipeline
Launched a lifecycle program of 14 automated emails that recovered 11% of abandoned trials
Tips from recruiters
Lead bullets with the business number (pipeline, revenue, CAC), then the tactic.
Show the size of what you managed: budget, audience, team or number of markets.
Mention the tools you ran yourself; many marketing job posts filter on them.
Recommended templates
Modern (ATS-friendly): Clean single column with accent headings and rules
Vanguard (ATS-friendly): Bold display name, accent-led headings with line rules
Timeline (ATS-friendly): Clean accent layout with a dated career timeline
Digital Marketing Specialist resume FAQ
What should a Digital Marketing Specialist resume include?
A Digital Marketing Specialist resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Lead with scope and impact: the size of the systems, budgets or teams you influenced, and the decisions you owned.
What is the best resume template for a Digital Marketing Specialist?
Modern, Vanguard and Timeline work well for Digital Marketing Specialist roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a Digital Marketing Specialist resume be?
One page is ideal; two pages are fine with 10+ years of relevant experience.
Which skills should a Digital Marketing Specialist put on a resume?
Prioritize the skills named in the job posting. Common ones for Digital Marketing Specialist roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.
How do I write strong Digital Marketing Specialist resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."