Performance marketing manager with 8 years scaling paid acquisition for DTC subscription brands. Took a meal-kit brand from $250k to $1.1M in monthly spend while holding blended CAC under target. Combines channel depth in Meta, Google and TikTok with incrementality testing and a clean modeling of payback.
Experience
Performance Marketing Manager, Harvest Table Meals (Chicago, IL)
May 2022 – Present
Scaled paid spend from $250k to $1.1M a month across Meta, Google, TikTok and YouTube while keeping blended CAC under $72
Ran geo-holdout incrementality tests that showed branded search was 70% non-incremental, freeing $90k a month for prospecting
Lead 2 media buyers and a creative strategist, shipping 40+ new ad concepts a month with a structured testing roadmap
Built a 12-month payback model with finance used to set weekly spend caps by channel
Paid Media Specialist, Lumen Skincare (Chicago, IL)
Aug 2019 – Apr 2022
Managed $180k monthly on Meta and Google Shopping, improving ROAS from 2.1 to 3.4 in 18 months
Launched TikTok as a channel, reaching 9% of new customers within two quarters
Digital Marketing Associate, Fieldstone Digital (Evanston, IL)
Jun 2018 – Jul 2019
Built and optimized search campaigns for 8 e-commerce clients with combined spend of $120k a month
Education
BBA, Marketing, Loyola University Chicago (Aug 2014 – May 2018)
Skills
Channels: Meta Ads, Google Ads, TikTok Ads, YouTube, Pinterest
Creative: Testing frameworks, briefing, UGC programs
How to write a Performance Marketing Manager resume
A strong Performance Marketing Manager resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
Sections, in order
Summary
Experience
Skills
Projects
Education
Length: Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Summary: Lead with your leadership scope and the business outcomes you are known for.
Skills to feature
Campaign strategy
SEO and content
Paid acquisition
Lifecycle and email marketing
Marketing analytics
Conversion rate optimization
Brand positioning
Marketing automation (HubSpot, Marketo)
Copywriting
Budget management
Example bullet points
Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent
Managed a $1.5M paid budget across Google and LinkedIn, lowering CAC by 28% while doubling pipeline
Launched a lifecycle program of 14 automated emails that recovered 11% of abandoned trials
Tips from recruiters
Lead bullets with the business number (pipeline, revenue, CAC), then the tactic.
Show the size of what you managed: budget, audience, team or number of markets.
Mention the tools you ran yourself; many marketing job posts filter on them.
Recommended templates
Modern (ATS-friendly): Clean single column with accent headings and rules
Vanguard (ATS-friendly): Bold display name, accent-led headings with line rules
Timeline (ATS-friendly): Clean accent layout with a dated career timeline
Performance Marketing Manager resume FAQ
What should a Performance Marketing Manager resume include?
A Performance Marketing Manager resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
What is the best resume template for a Performance Marketing Manager?
Modern, Vanguard and Timeline work well for Performance Marketing Manager roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a Performance Marketing Manager resume be?
Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Which skills should a Performance Marketing Manager put on a resume?
Prioritize the skills named in the job posting. Common ones for Performance Marketing Manager roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.
How do I write strong Performance Marketing Manager resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."