Marketing manager with 9 years in B2B SaaS, leading integrated campaigns across paid, content and events for mid-market buyers. Grew marketing-sourced pipeline 64% in two years while holding a flat budget. Brings tight planning discipline, clear reporting to sales leadership and a habit of cutting channels that do not pay back.
Experience
Marketing Manager, Northvale Payroll (Denver, CO)
Mar 2022 – Present
Own a $1.4M annual program budget across paid search, LinkedIn, webinars and trade shows, growing marketing-sourced pipeline from $9.8M to $16.1M
Manage a team of 3 specialists and 2 agencies, setting quarterly OKRs and weekly pipeline reviews with the VP of Sales
Launched a payroll-compliance webinar series that produced 2,300 registrants and 140 sales-accepted opportunities in its first year
Rebuilt HubSpot lead scoring with sales ops, raising MQL-to-SQL conversion from 14% to 23%
A strong Marketing Manager resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
Sections, in order
Summary
Experience
Skills
Projects
Education
Length: Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Summary: Lead with your leadership scope and the business outcomes you are known for.
Skills to feature
Campaign strategy
SEO and content
Paid acquisition
Lifecycle and email marketing
Marketing analytics
Conversion rate optimization
Brand positioning
Marketing automation (HubSpot, Marketo)
Copywriting
Budget management
Example bullet points
Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent
Managed a $1.5M paid budget across Google and LinkedIn, lowering CAC by 28% while doubling pipeline
Launched a lifecycle program of 14 automated emails that recovered 11% of abandoned trials
Tips from recruiters
Lead bullets with the business number (pipeline, revenue, CAC), then the tactic.
Show the size of what you managed: budget, audience, team or number of markets.
Mention the tools you ran yourself; many marketing job posts filter on them.
Recommended templates
Modern (ATS-friendly): Clean single column with accent headings and rules
Vanguard (ATS-friendly): Bold display name, accent-led headings with line rules
Timeline (ATS-friendly): Clean accent layout with a dated career timeline
Marketing Manager resume FAQ
What should a Marketing Manager resume include?
A Marketing Manager resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
What is the best resume template for a Marketing Manager?
Modern, Vanguard and Timeline work well for Marketing Manager roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a Marketing Manager resume be?
Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Which skills should a Marketing Manager put on a resume?
Prioritize the skills named in the job posting. Common ones for Marketing Manager roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.
How do I write strong Marketing Manager resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."