Acquisition manager with 7 years growing new customers for residential solar and home energy companies. Owns a $7M annual acquisition budget across paid, affiliates and direct mail, and lowered cost per installed system 19%. Strong in funnel economics, partner management and lead-quality controls.
Experience
Acquisition Manager, Brightfield Solar (Sacramento, CA)
Aug 2022 – Present
Own a $7M annual budget across paid search, Meta, lead aggregators and direct mail, reducing cost per installed system from $2,650 to $2,140
Built lead-quality scoring with sales ops that rejects 15% of vendor leads before they reach reps
Negotiated pay-per-appointment terms with 6 lead partners, saving $480k a year
Launched a utility-bill direct mail program that generates 900 appointments a quarter
Marketing Analyst, Evolve Home Energy (Oakland, CA)
Mar 2020 – Jul 2022
Tracked funnel performance from lead to install across 7 channels in Salesforce and Tableau
Identified duplicate leads costing $25k a month and fixed the routing rules
Built a lead source scorecard that sales managers reviewed weekly
Outreach Coordinator, Monterey Bay Clean Power (Santa Cruz, CA)
Jul 2019 – Feb 2020
Enrolled 1,100 households in a community solar program through tabling and door-to-door events
Tracked outreach leads and sign-ups in Salesforce
Education
BA, Environmental Studies, University of California, Santa Cruz (Sep 2015 – Jun 2019)
Skills
Acquisition: Paid search, paid social, lead aggregators, direct mail
A strong Acquisition Manager resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
Sections, in order
Summary
Experience
Skills
Projects
Education
Length: Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Summary: Lead with your leadership scope and the business outcomes you are known for.
Skills to feature
Campaign strategy
SEO and content
Paid acquisition
Lifecycle and email marketing
Marketing analytics
Conversion rate optimization
Brand positioning
Marketing automation (HubSpot, Marketo)
Copywriting
Budget management
Example bullet points
Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent
Managed a $1.5M paid budget across Google and LinkedIn, lowering CAC by 28% while doubling pipeline
Launched a lifecycle program of 14 automated emails that recovered 11% of abandoned trials
Tips from recruiters
Lead bullets with the business number (pipeline, revenue, CAC), then the tactic.
Show the size of what you managed: budget, audience, team or number of markets.
Mention the tools you ran yourself; many marketing job posts filter on them.
Recommended templates
Modern (ATS-friendly): Clean single column with accent headings and rules
Vanguard (ATS-friendly): Bold display name, accent-led headings with line rules
Timeline (ATS-friendly): Clean accent layout with a dated career timeline
Acquisition Manager resume FAQ
What should a Acquisition Manager resume include?
A Acquisition Manager resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
What is the best resume template for a Acquisition Manager?
Modern, Vanguard and Timeline work well for Acquisition Manager roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a Acquisition Manager resume be?
Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Which skills should a Acquisition Manager put on a resume?
Prioritize the skills named in the job posting. Common ones for Acquisition Manager roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.
How do I write strong Acquisition Manager resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."