Brand manager with 8 years in consumer packaged goods, managing snack and beverage brands through retail growth. Owns a $38M brand P&L and grew sales 21% with a pack redesign and two line extensions. Strong in shopper insights, Nielsen data, agency management and cross-functional launches with sales and R&D.
Experience
Brand Manager, Golden Prairie Snacks (Minneapolis, MN)
Jan 2022 – Present
Own the P&L for a $38M crackers brand, growing net sales 21% in 2 years
Led a pack redesign tested with 1,200 shoppers that lifted velocity 11% in Nielsen-tracked grocery
Launched 2 line extensions with R&D and sales, gaining distribution in 6,500 new stores
Manage a $6M marketing budget across creative, media and shopper agencies
A strong Brand Manager resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
Sections, in order
Summary
Experience
Skills
Projects
Education
Length: Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Summary: Lead with your leadership scope and the business outcomes you are known for.
Skills to feature
Campaign strategy
SEO and content
Paid acquisition
Lifecycle and email marketing
Marketing analytics
Conversion rate optimization
Brand positioning
Marketing automation (HubSpot, Marketo)
Copywriting
Budget management
Example bullet points
Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent
Managed a $1.5M paid budget across Google and LinkedIn, lowering CAC by 28% while doubling pipeline
Launched a lifecycle program of 14 automated emails that recovered 11% of abandoned trials
Tips from recruiters
Lead bullets with the business number (pipeline, revenue, CAC), then the tactic.
Show the size of what you managed: budget, audience, team or number of markets.
Mention the tools you ran yourself; many marketing job posts filter on them.
Recommended templates
Modern (ATS-friendly): Clean single column with accent headings and rules
Vanguard (ATS-friendly): Bold display name, accent-led headings with line rules
Timeline (ATS-friendly): Clean accent layout with a dated career timeline
Brand Manager resume FAQ
What should a Brand Manager resume include?
A Brand Manager resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
What is the best resume template for a Brand Manager?
Modern, Vanguard and Timeline work well for Brand Manager roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a Brand Manager resume be?
Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Which skills should a Brand Manager put on a resume?
Prioritize the skills named in the job posting. Common ones for Brand Manager roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.
How do I write strong Brand Manager resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."