Brand Marketing Manager resume example & templates

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Brand Marketing Manager resume example

Summary

Brand marketing manager with 8 years building awareness campaigns for consumer tech and outdoor gear. Led a national campaign that raised aided awareness from 22% to 35% in 9 months. Brings strong creative direction, brand tracking and integrated planning across video, OOH, social and partnerships.

Experience

Brand Marketing Manager, Ridgeline Audio (Denver, CO)

Aug 2022 – Present

  • Led a national campaign across CTV, OOH and social that raised aided awareness from 22% to 35% in 9 months
  • Direct 2 creative agencies on a $4.5M annual brand budget, from briefs to final production
  • Built quarterly brand tracking with a research vendor covering awareness, consideration and NPS
  • Launched an athlete partnership series that earned 48M organic views

Brand Marketing Specialist, Basecamp Outfitters (Golden, CO)

Mar 2020 – Jul 2022

  • Ran seasonal campaigns and retail launches for a $90M outdoor apparel brand
  • Wrote brand guidelines used by 40 retail partners
  • Planned influencer seeding for 2 product launches

Account Coordinator, Flatirons Agency (Boulder, CO)

Jun 2018 – Feb 2020

  • Coordinated campaign timelines and budgets for 5 consumer brand clients

Education

  • BS, Business Administration (Marketing), Colorado State University (Aug 2014 – May 2018)

Skills

  • Brand: Campaign strategy, creative direction, brand guidelines, partnerships
  • Media: CTV, OOH, YouTube, paid social
  • Research: Brand lift, brand tracking, consumer insights
  • Management: Agency briefs, budget ownership, production timelines

How to write a Brand Marketing Manager resume

A strong Brand Marketing Manager resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.

Sections, in order

  1. Summary
  2. Experience
  3. Skills
  4. Projects
  5. Education

Length: Two pages are common for leadership roles; keep the first page strong enough to stand alone.

Summary: Lead with your leadership scope and the business outcomes you are known for.

Skills to feature

Example bullet points

Tips from recruiters

Recommended templates

Brand Marketing Manager resume FAQ

What should a Brand Marketing Manager resume include?

A Brand Marketing Manager resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.

What is the best resume template for a Brand Marketing Manager?

Modern, Vanguard and Timeline work well for Brand Marketing Manager roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.

How long should a Brand Marketing Manager resume be?

Two pages are common for leadership roles; keep the first page strong enough to stand alone.

Which skills should a Brand Marketing Manager put on a resume?

Prioritize the skills named in the job posting. Common ones for Brand Marketing Manager roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.

How do I write strong Brand Marketing Manager resume bullet points?

Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."

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