Brand strategist with 9 years at branding and advertising agencies, building positioning and brand architecture for healthcare, finance and hospitality clients. Led a rebrand for a 14-hospital system that lifted unaided awareness 9 points. Turns research into sharp positioning, naming and creative briefs.
Experience
Senior Brand Strategist, Fathom & Field (Portland, OR)
Apr 2022 – Present
Led positioning and brand architecture for a 14-hospital system rebrand, lifting unaided awareness from 18% to 27%
Run stakeholder interviews, workshops and quant studies of 1,000+ respondents for 6 clients a year
Wrote creative briefs that guided campaigns across 3 agency offices
Developed naming for 9 products and services, each cleared with trademark counsel
A strong Brand Strategist resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Put your most relevant recent role first and make every bullet show a result, not a duty.
Sections, in order
Summary
Experience
Skills
Projects
Education
Length: One page for most candidates; move to two only if every line is relevant.
Summary: Write two or three lines: your role, your strongest skills, and one result that proves them.
Skills to feature
Campaign strategy
SEO and content
Paid acquisition
Lifecycle and email marketing
Marketing analytics
Conversion rate optimization
Brand positioning
Marketing automation (HubSpot, Marketo)
Copywriting
Budget management
Example bullet points
Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent
Managed a $1.5M paid budget across Google and LinkedIn, lowering CAC by 28% while doubling pipeline
Launched a lifecycle program of 14 automated emails that recovered 11% of abandoned trials
Tips from recruiters
Lead bullets with the business number (pipeline, revenue, CAC), then the tactic.
Show the size of what you managed: budget, audience, team or number of markets.
Mention the tools you ran yourself; many marketing job posts filter on them.
Recommended templates
Modern (ATS-friendly): Clean single column with accent headings and rules
Vanguard (ATS-friendly): Bold display name, accent-led headings with line rules
Timeline (ATS-friendly): Clean accent layout with a dated career timeline
Brand Strategist resume FAQ
What should a Brand Strategist resume include?
A Brand Strategist resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Put your most relevant recent role first and make every bullet show a result, not a duty.
What is the best resume template for a Brand Strategist?
Modern, Vanguard and Timeline work well for Brand Strategist roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a Brand Strategist resume be?
One page for most candidates; move to two only if every line is relevant.
Which skills should a Brand Strategist put on a resume?
Prioritize the skills named in the job posting. Common ones for Brand Strategist roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.
How do I write strong Brand Strategist resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."