Content SEO specialist with 7 years growing organic traffic for travel and outdoor publishers. Lifted a booking site's non-branded clicks 118% by rebuilding briefs around search intent and refreshing decaying pages. Bridges writers and SEO data, turning keyword research into briefs that editors want to use.
Experience
Content SEO Specialist, Trailhead Getaways (Portland, OR)
Apr 2022 – Present
Grew non-branded organic clicks 118% in 2 years across 1,800 destination guides
Built a content-decay dashboard in Looker Studio from Search Console data, prioritizing 40 refreshes a month
Write SEO briefs for 12 freelance writers covering intent, entities, headings and internal links
Added FAQ and HowTo structured data to 600 pages, winning 230 new featured snippets
SEO Editor, Cascadia Outdoor Journal (Seattle, WA)
Feb 2020 – Mar 2022
Edited 30 articles a month for search and readability, raising average position from 14 to 8
Ran keyword research for a gear-review section that reached 300k monthly visits
Editorial Assistant, Evergreen State Press (Olympia, WA)
Jun 2019 – Jan 2020
Fact-checked and formatted 15 web articles a week for the regional news desk
Education
BA, Communication Studies, Western Washington University (Sep 2015 – Jun 2019)
Skills
SEO: Keyword research, search intent, content briefs, structured data
Tools: Google Search Console, Ahrefs, Clearscope, Screaming Frog, Looker Studio
A strong Content SEO Specialist resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Lead with scope and impact: the size of the systems, budgets or teams you influenced, and the decisions you owned.
Sections, in order
Summary
Experience
Skills
Projects
Education
Length: One page is ideal; two pages are fine with 10+ years of relevant experience.
Summary: Open with your specialty and years of experience, then one or two signature results.
Skills to feature
Campaign strategy
SEO and content
Paid acquisition
Lifecycle and email marketing
Marketing analytics
Conversion rate optimization
Brand positioning
Marketing automation (HubSpot, Marketo)
Copywriting
Budget management
Example bullet points
Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent
Managed a $1.5M paid budget across Google and LinkedIn, lowering CAC by 28% while doubling pipeline
Launched a lifecycle program of 14 automated emails that recovered 11% of abandoned trials
Tips from recruiters
Lead bullets with the business number (pipeline, revenue, CAC), then the tactic.
Show the size of what you managed: budget, audience, team or number of markets.
Mention the tools you ran yourself; many marketing job posts filter on them.
Recommended templates
Modern (ATS-friendly): Clean single column with accent headings and rules
Vanguard (ATS-friendly): Bold display name, accent-led headings with line rules
Timeline (ATS-friendly): Clean accent layout with a dated career timeline
Content SEO Specialist resume FAQ
What should a Content SEO Specialist resume include?
A Content SEO Specialist resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Lead with scope and impact: the size of the systems, budgets or teams you influenced, and the decisions you owned.
What is the best resume template for a Content SEO Specialist?
Modern, Vanguard and Timeline work well for Content SEO Specialist roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a Content SEO Specialist resume be?
One page is ideal; two pages are fine with 10+ years of relevant experience.
Which skills should a Content SEO Specialist put on a resume?
Prioritize the skills named in the job posting. Common ones for Content SEO Specialist roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.
How do I write strong Content SEO Specialist resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."