CRM manager with 9 years running customer relationship programs for retail and hospitality brands. Rebuilt a 4.5M-member loyalty program's segmentation, adding $8.6M in incremental annual revenue. Owns the CRM roadmap, data quality and campaign strategy across email, SMS and app.
Experience
CRM Manager, Copperpot Kitchens (Denver, CO)
Feb 2022 – Present
Own CRM for a 4.5M-member loyalty program across email, SMS and app for 220 restaurants
Rebuilt RFM segmentation and offers that added $8.6M in incremental annual revenue against holdouts
Lead a CRM analyst and 2 campaign specialists, managing a $900k annual platform and offer budget
Partnered with IT on a customer data platform rollout that unified POS and app data
Report CRM revenue and member growth monthly to the CMO
A strong CRM Manager resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
Sections, in order
Summary
Experience
Skills
Projects
Education
Length: Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Summary: Lead with your leadership scope and the business outcomes you are known for.
Skills to feature
Campaign strategy
SEO and content
Paid acquisition
Lifecycle and email marketing
Marketing analytics
Conversion rate optimization
Brand positioning
Marketing automation (HubSpot, Marketo)
Copywriting
Budget management
Example bullet points
Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent
Managed a $1.5M paid budget across Google and LinkedIn, lowering CAC by 28% while doubling pipeline
Launched a lifecycle program of 14 automated emails that recovered 11% of abandoned trials
Tips from recruiters
Lead bullets with the business number (pipeline, revenue, CAC), then the tactic.
Show the size of what you managed: budget, audience, team or number of markets.
Mention the tools you ran yourself; many marketing job posts filter on them.
Recommended templates
Modern (ATS-friendly): Clean single column with accent headings and rules
Vanguard (ATS-friendly): Bold display name, accent-led headings with line rules
Timeline (ATS-friendly): Clean accent layout with a dated career timeline
CRM Manager resume FAQ
What should a CRM Manager resume include?
A CRM Manager resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
What is the best resume template for a CRM Manager?
Modern, Vanguard and Timeline work well for CRM Manager roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a CRM Manager resume be?
Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Which skills should a CRM Manager put on a resume?
Prioritize the skills named in the job posting. Common ones for CRM Manager roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.
How do I write strong CRM Manager resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."