CRO specialist with 5 years running experiments on e-commerce and subscription checkout flows. Raised a pet supplies brand's checkout conversion from 2.6% to 3.4% through 30 structured tests. Combines heatmap and survey research with sound test design and clear write-ups that teams act on.
Experience
CRO Specialist, Wagtail Supply Co. (San Diego, CA)
May 2023 – Present
Ran 30 A/B tests in VWO on product, cart and checkout pages, lifting checkout conversion from 2.6% to 3.4%
Built a research backlog from Hotjar recordings, 1,800 exit-survey responses and 12 usability sessions
Increased subscribe-and-save adoption from 18% to 26% with a redesigned plan selector
Write test plans with sample sizes and stopping rules, preventing early calls on noisy results
Junior CRO Analyst, Coastline Conversion Lab (San Diego, CA)
Sep 2021 – Apr 2023
Set up tests and QA for 9 Shopify Plus clients, reporting results in Looker Studio
Analyzed form analytics that reduced a lead form's abandonment by 22%
Wrote test briefs and results summaries for client calls
E-commerce Intern, SDSU Campus Store (San Diego, CA)
Jun 2020 – May 2021
Ran product page copy tests on the campus store site, lifting add-to-cart rate 11%
Tagged 1,200 products with consistent attributes for site search
Education
BS, Business Administration (Marketing), San Diego State University (Aug 2017 – May 2021)
Skills
Experimentation: A/B and multivariate testing, sample sizing, hypothesis backlogs
Tools: VWO, Google Optimize alternatives, GA4, Shopify Plus
Analysis: Excel, SQL basics, Looker Studio
How to write a CRO Specialist resume
A strong CRO Specialist resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Lead with scope and impact: the size of the systems, budgets or teams you influenced, and the decisions you owned.
Sections, in order
Summary
Experience
Skills
Projects
Education
Length: One page is ideal; two pages are fine with 10+ years of relevant experience.
Summary: Open with your specialty and years of experience, then one or two signature results.
Skills to feature
Campaign strategy
SEO and content
Paid acquisition
Lifecycle and email marketing
Marketing analytics
Conversion rate optimization
Brand positioning
Marketing automation (HubSpot, Marketo)
Copywriting
Budget management
Example bullet points
Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent
Managed a $1.5M paid budget across Google and LinkedIn, lowering CAC by 28% while doubling pipeline
Launched a lifecycle program of 14 automated emails that recovered 11% of abandoned trials
Tips from recruiters
Lead bullets with the business number (pipeline, revenue, CAC), then the tactic.
Show the size of what you managed: budget, audience, team or number of markets.
Mention the tools you ran yourself; many marketing job posts filter on them.
Recommended templates
Modern (ATS-friendly): Clean single column with accent headings and rules
Vanguard (ATS-friendly): Bold display name, accent-led headings with line rules
Timeline (ATS-friendly): Clean accent layout with a dated career timeline
CRO Specialist resume FAQ
What should a CRO Specialist resume include?
A CRO Specialist resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Lead with scope and impact: the size of the systems, budgets or teams you influenced, and the decisions you owned.
What is the best resume template for a CRO Specialist?
Modern, Vanguard and Timeline work well for CRO Specialist roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a CRO Specialist resume be?
One page is ideal; two pages are fine with 10+ years of relevant experience.
Which skills should a CRO Specialist put on a resume?
Prioritize the skills named in the job posting. Common ones for CRO Specialist roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.
How do I write strong CRO Specialist resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."