Digital marketing manager with 9 years leading web, SEO, paid and email for multi-location service businesses. Oversees a $3M digital budget for a 90-location veterinary group and lifted online bookings 61%. Leads a team of 4 and an agency, setting priorities by cost per booked visit.
Experience
Digital Marketing Manager, Kindpaw Veterinary Partners (Tampa, FL)
Mar 2022 – Present
Lead digital marketing for 90 hospitals on a $3M budget, lifting online bookings 61% in 2 years
Manage a team of 4 specialists and a paid media agency, with goals set by cost per booked visit
Launched a new site on Webflow with location pages and online scheduling, raising conversion from 2.8% to 4.6%
Built a reputation program that grew average Google rating from 4.2 to 4.7 across locations
Digital Marketing Specialist, Suncoast Dental Group (St. Petersburg, FL)
Feb 2019 – Feb 2022
Ran paid search and local SEO for 35 offices with a $60k monthly budget
Moved patient email to a segmented recall program that booked 2,500 visits a quarter
Launched online booking on 35 office websites, moving 30% of appointments online
Digital Coordinator, Bayshore Interactive (Tampa, FL)
Jun 2017 – Jan 2019
Managed social and email campaigns for 8 local healthcare clients
Education
BS, Advertising, University of Florida (Aug 2013 – May 2017)
Skills
Digital: SEO, paid search, paid social, email, website management
Tools: Webflow, Google Ads, Yext, Birdeye, GA4, Looker Studio
Leadership: Team and agency management, budget planning
Measurement: Cost per booking, location reporting, call tracking
How to write a Digital Marketing Manager resume
A strong Digital Marketing Manager resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
Sections, in order
Summary
Experience
Skills
Projects
Education
Length: Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Summary: Lead with your leadership scope and the business outcomes you are known for.
Skills to feature
Campaign strategy
SEO and content
Paid acquisition
Lifecycle and email marketing
Marketing analytics
Conversion rate optimization
Brand positioning
Marketing automation (HubSpot, Marketo)
Copywriting
Budget management
Example bullet points
Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent
Managed a $1.5M paid budget across Google and LinkedIn, lowering CAC by 28% while doubling pipeline
Launched a lifecycle program of 14 automated emails that recovered 11% of abandoned trials
Tips from recruiters
Lead bullets with the business number (pipeline, revenue, CAC), then the tactic.
Show the size of what you managed: budget, audience, team or number of markets.
Mention the tools you ran yourself; many marketing job posts filter on them.
Recommended templates
Modern (ATS-friendly): Clean single column with accent headings and rules
Vanguard (ATS-friendly): Bold display name, accent-led headings with line rules
Timeline (ATS-friendly): Clean accent layout with a dated career timeline
Digital Marketing Manager resume FAQ
What should a Digital Marketing Manager resume include?
A Digital Marketing Manager resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
What is the best resume template for a Digital Marketing Manager?
Modern, Vanguard and Timeline work well for Digital Marketing Manager roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a Digital Marketing Manager resume be?
Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Which skills should a Digital Marketing Manager put on a resume?
Prioritize the skills named in the job posting. Common ones for Digital Marketing Manager roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.
How do I write strong Digital Marketing Manager resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."