E-commerce Marketing Manager resume example & templates

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E-commerce Marketing Manager resume example

Summary

E-commerce marketing manager with 9 years growing online sales for home and kitchen brands on Shopify and Amazon. Took a cookware brand's direct site from $9M to $21M in annual revenue. Manages paid, email, merchandising and promotions, with a sharp eye on contribution margin and inventory.

Experience

E-commerce Marketing Manager, Emberline Cookware (Portland, OR)

Jan 2022 – Present

  • Grew Shopify revenue from $9M to $21M a year while keeping contribution margin above 28%
  • Plan the promotional calendar with merchandising and operations, aligning offers with inventory for 380 SKUs
  • Lead 2 specialists across paid media, email and site merchandising
  • Raised average order value from $84 to $106 with bundles and a free-shipping threshold test
  • Report weekly sales, margin and inventory to the CEO and operations lead

Amazon Marketing Specialist, Hearth & Grain Home (Beaverton, OR)

Apr 2019 – Dec 2021

  • Managed Amazon Sponsored Products and A+ content, growing Amazon sales 70% in 2 years
  • Cut ACoS from 34% to 21% through keyword harvesting and bid rules
  • Ran Prime Day campaigns that tripled daily Amazon sales

E-commerce Coordinator, Willamette Web Shop (Portland, OR)

Jun 2017 – Mar 2019

  • Uploaded products and managed promotions for 4 Shopify clients
  • Wrote and published listings for 150 products across 4 client stores

Education

  • BS, Business Administration (Marketing), Portland State University (Sep 2013 – Jun 2017)

Skills

  • E-commerce: Shopify Plus, Amazon Seller Central, merchandising, promotions
  • Marketing: Paid search, paid social, Klaviyo, affiliates
  • Analytics: Contribution margin, AOV, GA4, Triple Whale
  • Operations: Inventory planning, pricing, product launches

How to write a E-commerce Marketing Manager resume

A strong E-commerce Marketing Manager resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.

Sections, in order

  1. Summary
  2. Experience
  3. Skills
  4. Projects
  5. Education

Length: Two pages are common for leadership roles; keep the first page strong enough to stand alone.

Summary: Lead with your leadership scope and the business outcomes you are known for.

Skills to feature

Example bullet points

Tips from recruiters

Recommended templates

E-commerce Marketing Manager resume FAQ

What should a E-commerce Marketing Manager resume include?

A E-commerce Marketing Manager resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.

What is the best resume template for a E-commerce Marketing Manager?

Modern, Vanguard and Timeline work well for E-commerce Marketing Manager roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.

How long should a E-commerce Marketing Manager resume be?

Two pages are common for leadership roles; keep the first page strong enough to stand alone.

Which skills should a E-commerce Marketing Manager put on a resume?

Prioritize the skills named in the job posting. Common ones for E-commerce Marketing Manager roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.

How do I write strong E-commerce Marketing Manager resume bullet points?

Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."

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