Email Marketing Manager resume example & templates

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Email Marketing Manager resume example

Summary

Email marketing manager with 9 years running email programs for publishers and subscription media. Leads newsletters and paid-conversion email for a 3.1M-subscriber list, growing email-driven subscriptions 48%. Strong in deliverability, segmentation, testing and managing a team of email producers.

Experience

Email Marketing Manager, The Meridian Review (Washington, DC)

May 2022 – Present

  • Manage email for 3.1M subscribers across 22 newsletters, growing email-driven paid subscriptions 48%
  • Lead 3 email producers, setting send cadence, templates and a weekly testing plan
  • Raised Gmail inbox placement from 79% to 96% through authentication, BIMI and list hygiene
  • Built a propensity-based upsell series with data science that converts 2.4% of engaged readers

Email Marketing Specialist, Capitol Policy Network (Arlington, VA)

Jul 2019 – Apr 2022

  • Ran advocacy and fundraising emails to 900k supporters, raising $4.1M a year
  • Moved the program from Blue State to Salesforce Marketing Cloud
  • Built segments by issue interest that lifted donation rates 20%

Digital Associate, Potomac Digital (Washington, DC)

Jan 2018 – Jun 2019

  • Built emails and landing pages for 6 nonprofit clients
  • Coded donation landing pages and A/B tested gift amounts for 6 nonprofit clients

Education

  • BA, Political Communication, George Washington University (Aug 2013 – May 2017)

Skills

  • Email: Newsletters, segmentation, automation, testing
  • Platforms: Salesforce Marketing Cloud, Sailthru, Litmus, Validity Everest
  • Deliverability: SPF, DKIM, DMARC, BIMI, list hygiene
  • Leadership: Team management, program strategy, reporting

How to write a Email Marketing Manager resume

A strong Email Marketing Manager resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.

Sections, in order

  1. Summary
  2. Experience
  3. Skills
  4. Projects
  5. Education

Length: Two pages are common for leadership roles; keep the first page strong enough to stand alone.

Summary: Lead with your leadership scope and the business outcomes you are known for.

Skills to feature

Example bullet points

Tips from recruiters

Recommended templates

Email Marketing Manager resume FAQ

What should a Email Marketing Manager resume include?

A Email Marketing Manager resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.

What is the best resume template for a Email Marketing Manager?

Modern, Vanguard and Timeline work well for Email Marketing Manager roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.

How long should a Email Marketing Manager resume be?

Two pages are common for leadership roles; keep the first page strong enough to stand alone.

Which skills should a Email Marketing Manager put on a resume?

Prioritize the skills named in the job posting. Common ones for Email Marketing Manager roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.

How do I write strong Email Marketing Manager resume bullet points?

Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."

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