Email marketing specialist with 5 years building campaigns and automated flows for e-commerce brands. Grew email-attributed revenue from 19% to 31% of online sales for a home goods retailer. Skilled in Klaviyo segmentation, HTML email builds, deliverability and disciplined subject-line testing.
Experience
Email Marketing Specialist, Linen & Lark (Kansas City, MO)
Apr 2023 – Present
Grew email and SMS share of online revenue from 19% to 31% on a list of 420,000 subscribers
Built 14 Klaviyo flows including browse abandonment, replenishment and win-back, adding $1.1M a year
Raised inbox placement from 82% to 97% by authenticating with DMARC and sunsetting unengaged contacts
Send 12 campaigns a month with A/B tested subject lines and send times
Marketing Coordinator, Plaza Goods Co. (Kansas City, MO)
Jul 2021 – Mar 2023
Coded responsive HTML emails and managed the weekly promotion calendar
Grew the email list 60% with a redesigned pop-up and quiz
Tracked weekly email revenue and engagement in Shopify and Klaviyo
Marketing Intern, University of Kansas Athletics (Lawrence, KS)
Aug 2020 – May 2021
Built ticket promotion emails for 18 home events with an average 34% open rate
Segmented the fan list by sport to raise single-game ticket clicks 20%
Education
BS, Journalism (Strategic Communication), University of Kansas (Aug 2017 – May 2021)
A strong Email Marketing Specialist resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Lead with scope and impact: the size of the systems, budgets or teams you influenced, and the decisions you owned.
Sections, in order
Summary
Experience
Skills
Projects
Education
Length: One page is ideal; two pages are fine with 10+ years of relevant experience.
Summary: Open with your specialty and years of experience, then one or two signature results.
Skills to feature
Campaign strategy
SEO and content
Paid acquisition
Lifecycle and email marketing
Marketing analytics
Conversion rate optimization
Brand positioning
Marketing automation (HubSpot, Marketo)
Copywriting
Budget management
Example bullet points
Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent
Managed a $1.5M paid budget across Google and LinkedIn, lowering CAC by 28% while doubling pipeline
Launched a lifecycle program of 14 automated emails that recovered 11% of abandoned trials
Tips from recruiters
Lead bullets with the business number (pipeline, revenue, CAC), then the tactic.
Show the size of what you managed: budget, audience, team or number of markets.
Mention the tools you ran yourself; many marketing job posts filter on them.
Recommended templates
Modern (ATS-friendly): Clean single column with accent headings and rules
Vanguard (ATS-friendly): Bold display name, accent-led headings with line rules
Timeline (ATS-friendly): Clean accent layout with a dated career timeline
Email Marketing Specialist resume FAQ
What should a Email Marketing Specialist resume include?
A Email Marketing Specialist resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Lead with scope and impact: the size of the systems, budgets or teams you influenced, and the decisions you owned.
What is the best resume template for a Email Marketing Specialist?
Modern, Vanguard and Timeline work well for Email Marketing Specialist roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a Email Marketing Specialist resume be?
One page is ideal; two pages are fine with 10+ years of relevant experience.
Which skills should a Email Marketing Specialist put on a resume?
Prioritize the skills named in the job posting. Common ones for Email Marketing Specialist roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.
How do I write strong Email Marketing Specialist resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."