Lifecycle Marketing Manager resume example & templates

A realistic Lifecycle Marketing Manager resume shown in every design. Start from the example or use the design with your own resume.

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Lifecycle Marketing Manager resume example

Summary

Lifecycle marketing manager with 9 years owning onboarding, retention and win-back programs for subscription apps. Lifted 90-day retention from 34% to 43% at a fitness app through behavior-based journeys. Leads CRM strategy across email, push and in-app, and partners with data science on churn models.

Experience

Lifecycle Marketing Manager, Pulsefit (Boston, MA)

Apr 2022 – Present

  • Lifted 90-day subscriber retention from 34% to 43% with behavior-triggered onboarding in Braze
  • Built a churn-risk audience with data science that reaches users 14 days before likely cancellation, saving $2.6M a year
  • Lead 2 CRM specialists running 60+ email, push and in-app journeys across 4 markets
  • Use global holdout groups to measure incremental lifecycle revenue reported monthly to the CFO

CRM Specialist, Dog-Ear Reading (Cambridge, MA)

Jun 2019 – Mar 2022

  • Launched a win-back series that reactivated 11% of lapsed subscribers
  • Moved 2.5M contacts from Mailchimp to Braze with zero lost consent records
  • Built localized journeys for 3 new markets

Email Coordinator, Charles River Retail (Boston, MA)

Jan 2018 – May 2019

  • Built and scheduled 20 promotional emails a month for an apparel retailer

Education

  • BS, Business Administration (Marketing), Northeastern University (Sep 2013 – May 2017)

Skills

  • Lifecycle: Onboarding, retention, win-back, churn prevention
  • Tools: Braze, Iterable, Amplitude, Snowflake, SQL
  • Measurement: Holdout testing, incremental revenue, cohort retention
  • Channels: Email, push, in-app, SMS

How to write a Lifecycle Marketing Manager resume

A strong Lifecycle Marketing Manager resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.

Sections, in order

  1. Summary
  2. Experience
  3. Skills
  4. Projects
  5. Education

Length: Two pages are common for leadership roles; keep the first page strong enough to stand alone.

Summary: Lead with your leadership scope and the business outcomes you are known for.

Skills to feature

Example bullet points

Tips from recruiters

Recommended templates

Lifecycle Marketing Manager resume FAQ

What should a Lifecycle Marketing Manager resume include?

A Lifecycle Marketing Manager resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.

What is the best resume template for a Lifecycle Marketing Manager?

Modern, Vanguard and Timeline work well for Lifecycle Marketing Manager roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.

How long should a Lifecycle Marketing Manager resume be?

Two pages are common for leadership roles; keep the first page strong enough to stand alone.

Which skills should a Lifecycle Marketing Manager put on a resume?

Prioritize the skills named in the job posting. Common ones for Lifecycle Marketing Manager roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.

How do I write strong Lifecycle Marketing Manager resume bullet points?

Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."

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