Marketing operations manager with 9 years running martech stacks for B2B software companies. Led a Marketo-to-HubSpot migration of 1.8M records and rebuilt attribution the board now uses. Owns lead management, data quality and reporting, and manages a team of 3 operations specialists.
Experience
Marketing Operations Manager, Fernway Systems (Seattle, WA)
Feb 2022 – Present
Led migration of 1.8M records, 300 programs and 60 forms from Marketo to HubSpot in 5 months with no lead loss
Rebuilt lead routing with LeanData, cutting speed to lead from 26 hours to 12 minutes
Designed W-shaped attribution in Salesforce reported to the board each quarter
Manage 3 specialists and a $380k martech budget, retiring 7 redundant tools
How to write a Marketing Operations Manager resume
A strong Marketing Operations Manager resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
Sections, in order
Summary
Experience
Skills
Projects
Education
Length: Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Summary: Lead with your leadership scope and the business outcomes you are known for.
Skills to feature
Campaign strategy
SEO and content
Paid acquisition
Lifecycle and email marketing
Marketing analytics
Conversion rate optimization
Brand positioning
Marketing automation (HubSpot, Marketo)
Copywriting
Budget management
Example bullet points
Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent
Managed a $1.5M paid budget across Google and LinkedIn, lowering CAC by 28% while doubling pipeline
Launched a lifecycle program of 14 automated emails that recovered 11% of abandoned trials
Tips from recruiters
Lead bullets with the business number (pipeline, revenue, CAC), then the tactic.
Show the size of what you managed: budget, audience, team or number of markets.
Mention the tools you ran yourself; many marketing job posts filter on them.
Recommended templates
Modern (ATS-friendly): Clean single column with accent headings and rules
Vanguard (ATS-friendly): Bold display name, accent-led headings with line rules
Timeline (ATS-friendly): Clean accent layout with a dated career timeline
Marketing Operations Manager resume FAQ
What should a Marketing Operations Manager resume include?
A Marketing Operations Manager resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
What is the best resume template for a Marketing Operations Manager?
Modern, Vanguard and Timeline work well for Marketing Operations Manager roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a Marketing Operations Manager resume be?
Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Which skills should a Marketing Operations Manager put on a resume?
Prioritize the skills named in the job posting. Common ones for Marketing Operations Manager roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.
How do I write strong Marketing Operations Manager resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."