Marketing operations specialist with 4 years building campaigns and maintaining data in HubSpot and Salesforce. Cleaned a 260,000-contact database, cutting duplicate records 85% and improving routing accuracy. Reliable at campaign builds, list management, reporting dashboards and documenting processes others can follow.
Experience
Marketing Operations Specialist, Pinewood Learning Systems (Raleigh, NC)
Mar 2024 – Present
Merged and cleaned 260,000 HubSpot contacts, cutting duplicates 85% and fixing owner assignment errors
Build 30+ emails, landing pages and workflows a month for 4 marketers
Created a campaign intake form and QA checklist that cut launch errors by roughly half
Maintain pipeline and campaign dashboards in HubSpot and Salesforce for weekly reviews
Document HubSpot workflows and naming rules in Notion for new marketers
Marketing Assistant, Cardinal Health Staffing (Cary, NC)
Jun 2022 – Feb 2024
Managed event registrations and list imports for 18 hiring events
Kept the CRM updated with candidate and client marketing preferences
Built recruiting event landing pages and confirmation emails
Marketing Intern, Wolfpack Career Center (Raleigh, NC)
Aug 2021 – May 2022
Managed event sign-ups and reminder emails for 25 employer info sessions
Built a Google Sheets tracker of 1,800 student registrations
Education
BS, Business Administration, North Carolina State University (Aug 2018 – May 2022)
Skills
Platforms: HubSpot, Salesforce, Zapier, ZoomInfo
Operations: Workflows, list management, UTM governance, data hygiene
How to write a Marketing Operations Specialist resume
A strong Marketing Operations Specialist resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Lead with scope and impact: the size of the systems, budgets or teams you influenced, and the decisions you owned.
Sections, in order
Summary
Experience
Skills
Projects
Education
Length: One page is ideal; two pages are fine with 10+ years of relevant experience.
Summary: Open with your specialty and years of experience, then one or two signature results.
Skills to feature
Campaign strategy
SEO and content
Paid acquisition
Lifecycle and email marketing
Marketing analytics
Conversion rate optimization
Brand positioning
Marketing automation (HubSpot, Marketo)
Copywriting
Budget management
Example bullet points
Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent
Managed a $1.5M paid budget across Google and LinkedIn, lowering CAC by 28% while doubling pipeline
Launched a lifecycle program of 14 automated emails that recovered 11% of abandoned trials
Tips from recruiters
Lead bullets with the business number (pipeline, revenue, CAC), then the tactic.
Show the size of what you managed: budget, audience, team or number of markets.
Mention the tools you ran yourself; many marketing job posts filter on them.
Recommended templates
Modern (ATS-friendly): Clean single column with accent headings and rules
Vanguard (ATS-friendly): Bold display name, accent-led headings with line rules
Timeline (ATS-friendly): Clean accent layout with a dated career timeline
Marketing Operations Specialist resume FAQ
What should a Marketing Operations Specialist resume include?
A Marketing Operations Specialist resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Lead with scope and impact: the size of the systems, budgets or teams you influenced, and the decisions you owned.
What is the best resume template for a Marketing Operations Specialist?
Modern, Vanguard and Timeline work well for Marketing Operations Specialist roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a Marketing Operations Specialist resume be?
One page is ideal; two pages are fine with 10+ years of relevant experience.
Which skills should a Marketing Operations Specialist put on a resume?
Prioritize the skills named in the job posting. Common ones for Marketing Operations Specialist roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.
How do I write strong Marketing Operations Specialist resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."