Marketing specialist with 7 years in marketing, the last 4 running multichannel campaigns for a regional credit union. Manages email, paid social, branch promotions and the website, and grew new checking accounts 34% in two years. Brings a balance of copywriting, campaign execution and reporting, with NCUA and fair lending review experience.
Experience
Marketing Specialist, Sierra Trust Credit Union (Reno, NV)
Apr 2022 – Present
Run campaigns across email, Meta, YouTube and 18 branches that grew new checking accounts 34% in 2 years
Wrote and launched a first-time homebuyer campaign that brought in $42M in mortgage applications
Maintain website content in Drupal and review all copy with compliance under NCUA and Reg Z rules
Report campaign results monthly to the CMO using Salesforce and GA4 data
Marketing Coordinator, Truckee Meadows Health (Reno, NV)
Mar 2021 – Mar 2022
Coordinated print and digital campaigns for 4 urgent-care clinics
Managed patient newsletter and social posts
Wrote patient-facing service pages for 4 urgent-care clinic websites
Marketing Assistant, Washoe Media (Sparks, NV)
Jun 2019 – Feb 2021
Supported ad scheduling and client reporting for local radio stations
Prepared weekly spot schedules and proof-of-performance reports for local advertisers
Education
BS, Marketing, University of Nevada, Reno (Aug 2015 – May 2019)
Skills
Channels: Email, Meta Ads, YouTube, branch merchandising, website
A strong Marketing Specialist resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Lead with scope and impact: the size of the systems, budgets or teams you influenced, and the decisions you owned.
Sections, in order
Summary
Experience
Skills
Projects
Education
Length: One page is ideal; two pages are fine with 10+ years of relevant experience.
Summary: Open with your specialty and years of experience, then one or two signature results.
Skills to feature
Campaign strategy
SEO and content
Paid acquisition
Lifecycle and email marketing
Marketing analytics
Conversion rate optimization
Brand positioning
Marketing automation (HubSpot, Marketo)
Copywriting
Budget management
Example bullet points
Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent
Managed a $1.5M paid budget across Google and LinkedIn, lowering CAC by 28% while doubling pipeline
Launched a lifecycle program of 14 automated emails that recovered 11% of abandoned trials
Tips from recruiters
Lead bullets with the business number (pipeline, revenue, CAC), then the tactic.
Show the size of what you managed: budget, audience, team or number of markets.
Mention the tools you ran yourself; many marketing job posts filter on them.
Recommended templates
Modern (ATS-friendly): Clean single column with accent headings and rules
Vanguard (ATS-friendly): Bold display name, accent-led headings with line rules
Timeline (ATS-friendly): Clean accent layout with a dated career timeline
Marketing Specialist resume FAQ
What should a Marketing Specialist resume include?
A Marketing Specialist resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Lead with scope and impact: the size of the systems, budgets or teams you influenced, and the decisions you owned.
What is the best resume template for a Marketing Specialist?
Modern, Vanguard and Timeline work well for Marketing Specialist roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a Marketing Specialist resume be?
One page is ideal; two pages are fine with 10+ years of relevant experience.
Which skills should a Marketing Specialist put on a resume?
Prioritize the skills named in the job posting. Common ones for Marketing Specialist roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.
How do I write strong Marketing Specialist resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."