Paid media manager with 9 years managing multichannel budgets for healthcare and higher education. Oversees $9M a year across search, social, programmatic and connected TV, lowering cost per enrolled student 22%. Brings strong vendor management, HIPAA-aware tracking and clear spend planning tied to enrollment and revenue goals.
Experience
Paid Media Manager, Lakemont University Online (Remote)
Jun 2022 – Present
Manage a $9M annual paid budget across Google, Meta, LinkedIn, programmatic and CTV for 40 online degree programs
Cut cost per enrolled student from $3,100 to $2,420 by reallocating spend to high-yield programs
Lead a programmatic agency and 2 in-house specialists, running quarterly business reviews against enrollment targets
Rebuilt tracking with server-side tagging to keep student data compliant with FERPA
Digital Media Specialist, Mercy Valley Health (St. Louis, MO)
Apr 2019 – May 2022
Ran service-line campaigns for orthopedics and cardiology with a $1.8M annual budget
Removed third-party pixels from patient portals to meet HIPAA guidance while preserving reporting
Built monthly service-line dashboards for clinical leaders
Media Planner, Gateway Media Partners (St. Louis, MO)
Jul 2017 – Mar 2019
Planned and bought digital and radio media for 9 regional clients
Education
BJ, Strategic Communication, University of Missouri (Aug 2013 – May 2017)
Skills
Channels: Google Ads, Meta, LinkedIn, The Trade Desk, CTV, YouTube
Management: Budget pacing, agency oversight, media planning
How to write a Paid Media Manager resume
A strong Paid Media Manager resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
Sections, in order
Summary
Experience
Skills
Projects
Education
Length: Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Summary: Lead with your leadership scope and the business outcomes you are known for.
Skills to feature
Campaign strategy
SEO and content
Paid acquisition
Lifecycle and email marketing
Marketing analytics
Conversion rate optimization
Brand positioning
Marketing automation (HubSpot, Marketo)
Copywriting
Budget management
Example bullet points
Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent
Managed a $1.5M paid budget across Google and LinkedIn, lowering CAC by 28% while doubling pipeline
Launched a lifecycle program of 14 automated emails that recovered 11% of abandoned trials
Tips from recruiters
Lead bullets with the business number (pipeline, revenue, CAC), then the tactic.
Show the size of what you managed: budget, audience, team or number of markets.
Mention the tools you ran yourself; many marketing job posts filter on them.
Recommended templates
Modern (ATS-friendly): Clean single column with accent headings and rules
Vanguard (ATS-friendly): Bold display name, accent-led headings with line rules
Timeline (ATS-friendly): Clean accent layout with a dated career timeline
Paid Media Manager resume FAQ
What should a Paid Media Manager resume include?
A Paid Media Manager resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
What is the best resume template for a Paid Media Manager?
Modern, Vanguard and Timeline work well for Paid Media Manager roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a Paid Media Manager resume be?
Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Which skills should a Paid Media Manager put on a resume?
Prioritize the skills named in the job posting. Common ones for Paid Media Manager roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.
How do I write strong Paid Media Manager resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."