Paid search manager with 9 years leading search programs for insurance and financial services. Manages $1.6M in monthly spend and cut cost per policy issued 27% at an auto insurer. Leads specialists, owns forecasting with finance and is fluent in compliance-friendly ad copy for regulated categories.
Experience
Paid Search Manager, Bluecrest Auto Insurance (Dallas, TX)
Apr 2022 – Present
Own $1.6M monthly on Google and Microsoft Ads, reducing cost per policy issued 27% in 18 months
Lead 3 paid search specialists, setting test roadmaps and account standards
Integrated quote-to-bind data into value-based bidding so campaigns optimize toward 12-month premium
Forecast spend and policy volume by state with finance for monthly planning
Senior Paid Search Specialist, Lone Star Lending (Irving, TX)
Jun 2019 – Mar 2022
Managed $400k monthly in mortgage and refinance search during rate swings, keeping cost per funded loan under target
Wrote ad copy approved under TILA and fair lending rules with the compliance team
Introduced Search Ads 360 bid strategies across 6 accounts
Built campaigns and reporting for 12 B2C clients across finance and education
Education
BBA, Marketing, Southern Methodist University (Aug 2013 – May 2017)
Skills
Paid Search: Google Ads, Microsoft Ads, value-based bidding, SA360
Analytics: SQL, Excel forecasting, GA4, Tableau
Regulated Marketing: Insurance and lending ad compliance
Leadership: Team management, budget planning, agency review
How to write a Paid Search Manager resume
A strong Paid Search Manager resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
Sections, in order
Summary
Experience
Skills
Projects
Education
Length: Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Summary: Lead with your leadership scope and the business outcomes you are known for.
Skills to feature
Campaign strategy
SEO and content
Paid acquisition
Lifecycle and email marketing
Marketing analytics
Conversion rate optimization
Brand positioning
Marketing automation (HubSpot, Marketo)
Copywriting
Budget management
Example bullet points
Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent
Managed a $1.5M paid budget across Google and LinkedIn, lowering CAC by 28% while doubling pipeline
Launched a lifecycle program of 14 automated emails that recovered 11% of abandoned trials
Tips from recruiters
Lead bullets with the business number (pipeline, revenue, CAC), then the tactic.
Show the size of what you managed: budget, audience, team or number of markets.
Mention the tools you ran yourself; many marketing job posts filter on them.
Recommended templates
Modern (ATS-friendly): Clean single column with accent headings and rules
Vanguard (ATS-friendly): Bold display name, accent-led headings with line rules
Timeline (ATS-friendly): Clean accent layout with a dated career timeline
Paid Search Manager resume FAQ
What should a Paid Search Manager resume include?
A Paid Search Manager resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
What is the best resume template for a Paid Search Manager?
Modern, Vanguard and Timeline work well for Paid Search Manager roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a Paid Search Manager resume be?
Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Which skills should a Paid Search Manager put on a resume?
Prioritize the skills named in the job posting. Common ones for Paid Search Manager roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.
How do I write strong Paid Search Manager resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."