Paid search specialist with 4 years managing Google Shopping and search campaigns for apparel and footwear retailers. Grew a footwear brand's Shopping revenue 52% while holding ROAS above 4.0. Detail-focused on feed quality, negative keywords and bid strategy testing.
Manage $70k monthly across Google Shopping, Performance Max and search, growing paid revenue 52% at 4.3 ROAS
Cleaned the product feed in Feedonomics, fixing titles and attributes on 4,800 SKUs and cutting disapprovals 90%
Split Performance Max by margin tier so high-margin styles receive 60% of budget
Test bidding strategies with campaign experiments before rolling changes across accounts
PPC Assistant, Music Row Digital (Nashville, TN)
Aug 2022 – Jan 2024
Supported search campaigns for 10 retail and hospitality clients
Built weekly performance reports and flagged budget pacing issues before month-end
Wrote 300+ ad copy variations for seasonal client promotions
Marketing Intern, Bruin Records (Nashville, TN)
Jun 2021 – Aug 2021
Managed a $2,000 monthly YouTube and search budget promoting 3 album releases
Reported weekly streams and ad results to the label manager
Education
BBA, Marketing, Belmont University (Aug 2018 – May 2022)
Skills
Paid Search: Google Ads, Performance Max, Google Shopping, Microsoft Ads
Feeds: Google Merchant Center, Feedonomics, product attributes
Analysis: Google Ads Editor, Excel, GA4
Certifications: Google Ads Shopping, Google Ads Search
How to write a Paid Search Specialist resume
A strong Paid Search Specialist resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Lead with scope and impact: the size of the systems, budgets or teams you influenced, and the decisions you owned.
Sections, in order
Summary
Experience
Skills
Projects
Education
Length: One page is ideal; two pages are fine with 10+ years of relevant experience.
Summary: Open with your specialty and years of experience, then one or two signature results.
Skills to feature
Campaign strategy
SEO and content
Paid acquisition
Lifecycle and email marketing
Marketing analytics
Conversion rate optimization
Brand positioning
Marketing automation (HubSpot, Marketo)
Copywriting
Budget management
Example bullet points
Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent
Managed a $1.5M paid budget across Google and LinkedIn, lowering CAC by 28% while doubling pipeline
Launched a lifecycle program of 14 automated emails that recovered 11% of abandoned trials
Tips from recruiters
Lead bullets with the business number (pipeline, revenue, CAC), then the tactic.
Show the size of what you managed: budget, audience, team or number of markets.
Mention the tools you ran yourself; many marketing job posts filter on them.
Recommended templates
Modern (ATS-friendly): Clean single column with accent headings and rules
Vanguard (ATS-friendly): Bold display name, accent-led headings with line rules
Timeline (ATS-friendly): Clean accent layout with a dated career timeline
Paid Search Specialist resume FAQ
What should a Paid Search Specialist resume include?
A Paid Search Specialist resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Lead with scope and impact: the size of the systems, budgets or teams you influenced, and the decisions you owned.
What is the best resume template for a Paid Search Specialist?
Modern, Vanguard and Timeline work well for Paid Search Specialist roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a Paid Search Specialist resume be?
One page is ideal; two pages are fine with 10+ years of relevant experience.
Which skills should a Paid Search Specialist put on a resume?
Prioritize the skills named in the job posting. Common ones for Paid Search Specialist roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.
How do I write strong Paid Search Specialist resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."