Paid social manager with 8 years leading social acquisition for consumer apps and subscription media. Scaled a streaming service's paid social from $300k to $1.4M a month while improving trial-to-paid conversion. Leads buyers and creative strategists and runs disciplined lift tests to prove what social actually adds.
Experience
Paid Social Manager, Reelhouse Streaming (New York, NY)
Mar 2022 – Present
Scaled paid social from $300k to $1.4M monthly across Meta, TikTok, Snapchat and Reddit at a stable $34 cost per paid subscriber
Lead 3 media buyers and 2 creative strategists, producing 150 ad assets a month from show trailers and creator content
Ran Meta conversion lift studies showing 38% incremental lift, which secured a 25% budget increase
Built a launch playbook for new seasons that cut time to full spend from 10 days to 3
Senior Paid Social Specialist, Fablepress Audio (New York, NY)
Aug 2019 – Feb 2022
Managed $250k monthly in app-install campaigns, cutting cost per trial 31%
Introduced creative tagging that linked ad themes to 90-day retention
Ran Snapchat and Reddit tests that added 2 profitable channels
Social Media Coordinator, Hudson Yard Media (Jersey City, NJ)
Jun 2018 – Jul 2019
Ran organic and paid social for 6 restaurant and retail clients
Education
BS, Marketing, Fordham University (Sep 2014 – May 2018)
Leadership: Team management, budget planning, cross-team launches
How to write a Paid Social Manager resume
A strong Paid Social Manager resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
Sections, in order
Summary
Experience
Skills
Projects
Education
Length: Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Summary: Lead with your leadership scope and the business outcomes you are known for.
Skills to feature
Campaign strategy
SEO and content
Paid acquisition
Lifecycle and email marketing
Marketing analytics
Conversion rate optimization
Brand positioning
Marketing automation (HubSpot, Marketo)
Copywriting
Budget management
Example bullet points
Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent
Managed a $1.5M paid budget across Google and LinkedIn, lowering CAC by 28% while doubling pipeline
Launched a lifecycle program of 14 automated emails that recovered 11% of abandoned trials
Tips from recruiters
Lead bullets with the business number (pipeline, revenue, CAC), then the tactic.
Show the size of what you managed: budget, audience, team or number of markets.
Mention the tools you ran yourself; many marketing job posts filter on them.
Recommended templates
Modern (ATS-friendly): Clean single column with accent headings and rules
Vanguard (ATS-friendly): Bold display name, accent-led headings with line rules
Timeline (ATS-friendly): Clean accent layout with a dated career timeline
Paid Social Manager resume FAQ
What should a Paid Social Manager resume include?
A Paid Social Manager resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
What is the best resume template for a Paid Social Manager?
Modern, Vanguard and Timeline work well for Paid Social Manager roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a Paid Social Manager resume be?
Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Which skills should a Paid Social Manager put on a resume?
Prioritize the skills named in the job posting. Common ones for Paid Social Manager roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.
How do I write strong Paid Social Manager resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."