Paid social specialist with 4 years running Meta, TikTok and Snapchat campaigns for beauty and wellness DTC brands. Cut cost per purchase 29% for a haircare brand by restructuring campaigns and refreshing creative weekly. Comfortable with creative testing, audience strategy and pixel and CAPI troubleshooting.
Experience
Paid Social Specialist, Velvetroot Hair (Los Angeles, CA)
Jan 2024 – Present
Manage $90k monthly on Meta, TikTok and Snapchat, reducing cost per purchase from $41 to $29
Launch 25 new ad variations a week from UGC creators, tracking hook rate and thumb-stop ratio
Set up Meta Conversions API and TikTok Events API with the developer, recovering 18% of lost conversions
Consolidated 22 ad sets into 6 broad Advantage+ campaigns, stabilizing delivery and learning phases
Report weekly CAC, ROAS and creative winners to the head of growth
Social Ads Coordinator, Silverlake Social (Los Angeles, CA)
Jun 2022 – Dec 2023
Built and monitored paid social campaigns for 8 beauty and food clients
Created weekly creative reports that guided the agency's UGC briefs
Set up pixels and catalogs for 5 new client stores
Marketing Assistant, Beach Bowl Collective (Long Beach, CA)
Sep 2020 – May 2022
Ran Instagram ads for 2 restaurant locations on a $1,200 monthly budget
Shot and edited 4 short videos a week for Reels and TikTok
Education
BA, Communication Studies, California State University, Long Beach (Aug 2018 – May 2022)
Skills
Platforms: Meta Ads Manager, TikTok Ads, Snapchat Ads, Pinterest Ads
Creative: UGC briefs, hook testing, ad iteration, Canva, CapCut
A strong Paid Social Specialist resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Lead with scope and impact: the size of the systems, budgets or teams you influenced, and the decisions you owned.
Sections, in order
Summary
Experience
Skills
Projects
Education
Length: One page is ideal; two pages are fine with 10+ years of relevant experience.
Summary: Open with your specialty and years of experience, then one or two signature results.
Skills to feature
Campaign strategy
SEO and content
Paid acquisition
Lifecycle and email marketing
Marketing analytics
Conversion rate optimization
Brand positioning
Marketing automation (HubSpot, Marketo)
Copywriting
Budget management
Example bullet points
Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent
Managed a $1.5M paid budget across Google and LinkedIn, lowering CAC by 28% while doubling pipeline
Launched a lifecycle program of 14 automated emails that recovered 11% of abandoned trials
Tips from recruiters
Lead bullets with the business number (pipeline, revenue, CAC), then the tactic.
Show the size of what you managed: budget, audience, team or number of markets.
Mention the tools you ran yourself; many marketing job posts filter on them.
Recommended templates
Modern (ATS-friendly): Clean single column with accent headings and rules
Vanguard (ATS-friendly): Bold display name, accent-led headings with line rules
Timeline (ATS-friendly): Clean accent layout with a dated career timeline
Paid Social Specialist resume FAQ
What should a Paid Social Specialist resume include?
A Paid Social Specialist resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Lead with scope and impact: the size of the systems, budgets or teams you influenced, and the decisions you owned.
What is the best resume template for a Paid Social Specialist?
Modern, Vanguard and Timeline work well for Paid Social Specialist roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a Paid Social Specialist resume be?
One page is ideal; two pages are fine with 10+ years of relevant experience.
Which skills should a Paid Social Specialist put on a resume?
Prioritize the skills named in the job posting. Common ones for Paid Social Specialist roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.
How do I write strong Paid Social Specialist resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."