PR manager with 9 years leading media relations for consumer health and wellness brands. Secured 600+ placements in two years, including national TV and top-tier print, and led crisis response for a product recall. Manages agencies and spokespeople and ties earned media to search lift and site traffic.
Experience
PR Manager, Wellspring Nutrition (New York, NY)
Jan 2022 – Present
Secured 620 media placements in 2 years, including national morning TV and 30 top-tier print outlets
Led recall communications with legal and quality teams, coordinating FDA-aligned statements within 6 hours
Manage a PR agency retainer of $25k a month and prepare 4 executive spokespeople
Tied earned coverage to branded search lift, showing a 19% average increase in launch weeks
Senior Account Executive, Linden Public Relations (New York, NY)
Sep 2018 – Dec 2021
Ran media relations for 5 health and beauty clients, averaging 25 placements a month
Pitched and booked 40 broadcast segments for client experts
Features Writer, Hudson Valley Herald (Poughkeepsie, NY)
Jun 2017 – Aug 2018
Wrote health and lifestyle features for a regional daily and its website
Education
BS, Public Relations, Syracuse University (Aug 2013 – May 2017)
Skills
PR: Media relations, crisis communications, press releases, spokesperson training
Tools: Cision, Muck Rack, Meltwater, Google Trends
A strong PR Manager resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
Sections, in order
Summary
Experience
Skills
Projects
Education
Length: Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Summary: Lead with your leadership scope and the business outcomes you are known for.
Skills to feature
Campaign strategy
SEO and content
Paid acquisition
Lifecycle and email marketing
Marketing analytics
Conversion rate optimization
Brand positioning
Marketing automation (HubSpot, Marketo)
Copywriting
Budget management
Example bullet points
Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent
Managed a $1.5M paid budget across Google and LinkedIn, lowering CAC by 28% while doubling pipeline
Launched a lifecycle program of 14 automated emails that recovered 11% of abandoned trials
Tips from recruiters
Lead bullets with the business number (pipeline, revenue, CAC), then the tactic.
Show the size of what you managed: budget, audience, team or number of markets.
Mention the tools you ran yourself; many marketing job posts filter on them.
Recommended templates
Modern (ATS-friendly): Clean single column with accent headings and rules
Vanguard (ATS-friendly): Bold display name, accent-led headings with line rules
Timeline (ATS-friendly): Clean accent layout with a dated career timeline
PR Manager resume FAQ
What should a PR Manager resume include?
A PR Manager resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
What is the best resume template for a PR Manager?
Modern, Vanguard and Timeline work well for PR Manager roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a PR Manager resume be?
Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Which skills should a PR Manager put on a resume?
Prioritize the skills named in the job posting. Common ones for PR Manager roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.
How do I write strong PR Manager resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."