PR specialist with 4 years supporting media relations for technology startups at a boutique agency. Pitched and placed 140 stories, including funding announcements in national business outlets. Writes clean press releases fast, builds targeted media lists and keeps coverage reporting accurate.
Monitored daily coverage and drafted media alerts for client leadership
Coordinated press for 3 SXSW panels and an analyst briefing day
Tracked media coverage and built clip books for client reviews
PR Intern, Bobcat Media Group (San Marcos, TX)
Jun 2021 – May 2022
Wrote 20 press releases for university research and student achievements
Pitched local TV and radio, landing 11 broadcast stories
Education
BS, Public Relations, Texas State University (Aug 2018 – May 2022)
Skills
Media Relations: Pitching, press releases, media lists, briefing docs
Tools: Muck Rack, Cision, Meltwater, Google Alerts
Writing: AP style, bylines, social copy
Events: Press events, analyst briefings, panels
How to write a PR Specialist resume
A strong PR Specialist resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Lead with scope and impact: the size of the systems, budgets or teams you influenced, and the decisions you owned.
Sections, in order
Summary
Experience
Skills
Projects
Education
Length: One page is ideal; two pages are fine with 10+ years of relevant experience.
Summary: Open with your specialty and years of experience, then one or two signature results.
Skills to feature
Campaign strategy
SEO and content
Paid acquisition
Lifecycle and email marketing
Marketing analytics
Conversion rate optimization
Brand positioning
Marketing automation (HubSpot, Marketo)
Copywriting
Budget management
Example bullet points
Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent
Managed a $1.5M paid budget across Google and LinkedIn, lowering CAC by 28% while doubling pipeline
Launched a lifecycle program of 14 automated emails that recovered 11% of abandoned trials
Tips from recruiters
Lead bullets with the business number (pipeline, revenue, CAC), then the tactic.
Show the size of what you managed: budget, audience, team or number of markets.
Mention the tools you ran yourself; many marketing job posts filter on them.
Recommended templates
Modern (ATS-friendly): Clean single column with accent headings and rules
Vanguard (ATS-friendly): Bold display name, accent-led headings with line rules
Timeline (ATS-friendly): Clean accent layout with a dated career timeline
PR Specialist resume FAQ
What should a PR Specialist resume include?
A PR Specialist resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Lead with scope and impact: the size of the systems, budgets or teams you influenced, and the decisions you owned.
What is the best resume template for a PR Specialist?
Modern, Vanguard and Timeline work well for PR Specialist roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a PR Specialist resume be?
One page is ideal; two pages are fine with 10+ years of relevant experience.
Which skills should a PR Specialist put on a resume?
Prioritize the skills named in the job posting. Common ones for PR Specialist roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.
How do I write strong PR Specialist resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."