Product marketing manager with 9 years positioning and launching B2B data and analytics products. Led 14 launches, including a usage-based pricing tier that added $4.8M ARR in its first year. Brings rigorous customer and competitor research, sharp messaging and enablement that sales teams actually use.
Experience
Product Marketing Manager, Queryloom (San Francisco, CA)
Mar 2022 – Present
Led positioning and launch for a usage-based pricing tier that added $4.8M ARR in 12 months
Interviewed 45 customers and lost prospects to rebuild messaging, raising demo-to-close rate from 19% to 24%
Built competitive battlecards for 5 rivals in Highspot, used in 70% of late-stage deals
Partner with 3 product managers on roadmap themes and quarterly release narratives
Associate Product Marketing Manager, Datacrest (San Mateo, CA)
Jul 2019 – Feb 2022
Ran 8 feature launches with web, email and in-app campaigns
Created a sales onboarding course completed by 90 new reps
Built sales pitch decks for 2 new product lines
Market Research Analyst, Bayfront Research (San Francisco, CA)
Jan 2018 – Jun 2019
Ran surveys and win-loss interviews for 6 enterprise software clients
Analyzed 300 win-loss interviews to find top buying criteria for clients
Education
BA, Economics, University of California, Berkeley (Aug 2013 – May 2017)
Skills
Product Marketing: Positioning, messaging, pricing and packaging, launches
Enablement: Battlecards, pitch decks, Highspot, Gong insights
Tools: Salesforce, HubSpot, Figma, Notion
How to write a Product Marketing Manager resume
A strong Product Marketing Manager resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
Sections, in order
Summary
Experience
Skills
Projects
Education
Length: Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Summary: Lead with your leadership scope and the business outcomes you are known for.
Skills to feature
Campaign strategy
SEO and content
Paid acquisition
Lifecycle and email marketing
Marketing analytics
Conversion rate optimization
Brand positioning
Marketing automation (HubSpot, Marketo)
Copywriting
Budget management
Example bullet points
Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent
Managed a $1.5M paid budget across Google and LinkedIn, lowering CAC by 28% while doubling pipeline
Launched a lifecycle program of 14 automated emails that recovered 11% of abandoned trials
Tips from recruiters
Lead bullets with the business number (pipeline, revenue, CAC), then the tactic.
Show the size of what you managed: budget, audience, team or number of markets.
Mention the tools you ran yourself; many marketing job posts filter on them.
Recommended templates
Modern (ATS-friendly): Clean single column with accent headings and rules
Vanguard (ATS-friendly): Bold display name, accent-led headings with line rules
Timeline (ATS-friendly): Clean accent layout with a dated career timeline
Product Marketing Manager resume FAQ
What should a Product Marketing Manager resume include?
A Product Marketing Manager resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
What is the best resume template for a Product Marketing Manager?
Modern, Vanguard and Timeline work well for Product Marketing Manager roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a Product Marketing Manager resume be?
Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Which skills should a Product Marketing Manager put on a resume?
Prioritize the skills named in the job posting. Common ones for Product Marketing Manager roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.
How do I write strong Product Marketing Manager resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."