Public relations specialist with 5 years in agency and healthcare communications, pitching consumer health, B2B tech and regional business clients. Landed 140+ earned media placements in 2025, including 18 in top-tier trade and national outlets. Writes clean press releases, preps spokespeople and tracks coverage in Cision and Muck Rack.
Experience
Public Relations Specialist, Oakline Communications (Raleigh, NC)
Sep 2022 – Present
Run day-to-day media relations for 5 clients in consumer health, B2B software and regional banking
Landed 140+ earned placements in 2025, including 18 in national and top-tier trade outlets
Write press releases, byline drafts and media kits, and prep executives for 30+ interviews a year
Build monthly coverage reports in Muck Rack and Cision, tying share of voice to client goals
Communications Coordinator, Triangle Health Partners (Durham, NC)
Jan 2021 – Aug 2022
Wrote news releases and internal updates for a 6-hospital health system
Coordinated local TV coverage of a new cancer center opening, earning 12 broadcast segments
Managed the media inquiry inbox and on-call rotation for after-hours requests
Education
B.A. in Journalism and Mass Communication, Piedmont State University (Aug 2016 – May 2020)
Skills
Media Relations: Pitching, press releases, media lists, interview prep
Writing: Bylines, media kits, talking points, AP style
Measurement: Share of voice, coverage reports, message pull-through
Tools: Cision, Muck Rack, Meltwater, Google Workspace
How to write a Public Relations Specialist resume
A strong Public Relations Specialist resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Lead with scope and impact: the size of the systems, budgets or teams you influenced, and the decisions you owned.
Sections, in order
Summary
Experience
Skills
Projects
Education
Length: One page is ideal; two pages are fine with 10+ years of relevant experience.
Summary: Open with your specialty and years of experience, then one or two signature results.
Skills to feature
Campaign strategy
SEO and content
Paid acquisition
Lifecycle and email marketing
Marketing analytics
Conversion rate optimization
Brand positioning
Marketing automation (HubSpot, Marketo)
Copywriting
Budget management
Example bullet points
Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent
Managed a $1.5M paid budget across Google and LinkedIn, lowering CAC by 28% while doubling pipeline
Launched a lifecycle program of 14 automated emails that recovered 11% of abandoned trials
Tips from recruiters
Lead bullets with the business number (pipeline, revenue, CAC), then the tactic.
Show the size of what you managed: budget, audience, team or number of markets.
Mention the tools you ran yourself; many marketing job posts filter on them.
Recommended templates
Modern (ATS-friendly): Clean single column with accent headings and rules
Vanguard (ATS-friendly): Bold display name, accent-led headings with line rules
Timeline (ATS-friendly): Clean accent layout with a dated career timeline
Public Relations Specialist resume FAQ
What should a Public Relations Specialist resume include?
A Public Relations Specialist resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Lead with scope and impact: the size of the systems, budgets or teams you influenced, and the decisions you owned.
What is the best resume template for a Public Relations Specialist?
Modern, Vanguard and Timeline work well for Public Relations Specialist roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a Public Relations Specialist resume be?
One page is ideal; two pages are fine with 10+ years of relevant experience.
Which skills should a Public Relations Specialist put on a resume?
Prioritize the skills named in the job posting. Common ones for Public Relations Specialist roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.
How do I write strong Public Relations Specialist resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."