SEM specialist with 5 years managing Google and Microsoft Ads for B2B software and professional services. Improved cost per qualified demo 34% for a legal tech company by tightening match types and adding offline conversion imports. Strong in account structure, bidding strategy and keyword research.
Experience
SEM Specialist, Briefcase Legal Tech (Philadelphia, PA)
Jan 2023 – Present
Manage $85k monthly across Google Ads and Microsoft Ads, cutting cost per qualified demo from $410 to $270
Imported Salesforce opportunity stages as offline conversions so Smart Bidding optimizes toward pipeline
Rebuilt account structure from 140 ad groups to 38 themed groups, raising Quality Score average from 5 to 7
Run monthly search-term reviews that add 200+ negatives and remove wasted spend of about $6k
PPC Coordinator, Liberty Bell Marketing (Philadelphia, PA)
Jun 2021 – Dec 2022
Built and maintained search campaigns for 11 clients with budgets from $3k to $40k a month
Wrote responsive search ad variations that raised average CTR from 3.8% to 5.6%
Marketing Intern, Fishtown Bike Works (Philadelphia, PA)
Jun 2020 – Aug 2020
Launched the shop's first Google Ads campaign at $800 a month, booking 60 tune-ups
Education
BBA, Marketing, Temple University (Aug 2017 – May 2021)
Skills
Search: Google Ads, Microsoft Advertising, Smart Bidding, RSAs
Tracking: Google Tag Manager, offline conversion import, GA4
Analysis: Excel, Google Ads Editor, Looker Studio
Certifications: Google Ads Search, Microsoft Advertising Certified Professional
How to write a SEM Specialist resume
A strong SEM Specialist resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Lead with scope and impact: the size of the systems, budgets or teams you influenced, and the decisions you owned.
Sections, in order
Summary
Experience
Skills
Projects
Education
Length: One page is ideal; two pages are fine with 10+ years of relevant experience.
Summary: Open with your specialty and years of experience, then one or two signature results.
Skills to feature
Campaign strategy
SEO and content
Paid acquisition
Lifecycle and email marketing
Marketing analytics
Conversion rate optimization
Brand positioning
Marketing automation (HubSpot, Marketo)
Copywriting
Budget management
Example bullet points
Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent
Managed a $1.5M paid budget across Google and LinkedIn, lowering CAC by 28% while doubling pipeline
Launched a lifecycle program of 14 automated emails that recovered 11% of abandoned trials
Tips from recruiters
Lead bullets with the business number (pipeline, revenue, CAC), then the tactic.
Show the size of what you managed: budget, audience, team or number of markets.
Mention the tools you ran yourself; many marketing job posts filter on them.
Recommended templates
Modern (ATS-friendly): Clean single column with accent headings and rules
Vanguard (ATS-friendly): Bold display name, accent-led headings with line rules
Timeline (ATS-friendly): Clean accent layout with a dated career timeline
SEM Specialist resume FAQ
What should a SEM Specialist resume include?
A SEM Specialist resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Lead with scope and impact: the size of the systems, budgets or teams you influenced, and the decisions you owned.
What is the best resume template for a SEM Specialist?
Modern, Vanguard and Timeline work well for SEM Specialist roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a SEM Specialist resume be?
One page is ideal; two pages are fine with 10+ years of relevant experience.
Which skills should a SEM Specialist put on a resume?
Prioritize the skills named in the job posting. Common ones for SEM Specialist roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.
How do I write strong SEM Specialist resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."