SEO manager with 10 years leading organic growth for e-commerce retailers with large catalogs. Grew organic revenue from $18M to $31M a year at a home furnishings retailer. Leads technical, content and link strategy, manages a team of 4 and translates SEO priorities into engineering tickets that actually ship.
Experience
SEO Manager, Oakhaven Home (Charlotte, NC)
Oct 2021 – Present
Grew organic revenue from $18M to $31M a year across a 60,000-SKU catalog
Lead 2 SEO specialists, a content writer and an agency, owning a $420k annual budget
Partnered with engineering to fix faceted-navigation crawl waste, cutting crawled URLs 58% and speeding indexing of new products
Launched 300 category buying guides that now drive 14% of organic sessions
Senior SEO Specialist, Trailmart Outdoors (Raleigh, NC)
Apr 2018 – Sep 2021
Led a site migration of 45,000 URLs with zero lasting traffic loss
Improved Core Web Vitals pass rate from 31% to 88% working with the front-end team
SEO Specialist, Piedmont Digital (Durham, NC)
Jun 2016 – Mar 2018
Managed SEO programs for 10 retail and B2B clients, growing average organic traffic 45%
Education
BA, Communication, University of North Carolina at Chapel Hill (Aug 2012 – May 2016)
Skills
Strategy: E-commerce SEO, site migrations, faceted navigation, content planning
Tools: Botify, Screaming Frog, Ahrefs, Google Search Console, BigQuery
Technical: JavaScript SEO, structured data, Core Web Vitals, log file analysis
How to write a SEO Manager resume
A strong SEO Manager resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
Sections, in order
Summary
Experience
Skills
Projects
Education
Length: Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Summary: Lead with your leadership scope and the business outcomes you are known for.
Skills to feature
Campaign strategy
SEO and content
Paid acquisition
Lifecycle and email marketing
Marketing analytics
Conversion rate optimization
Brand positioning
Marketing automation (HubSpot, Marketo)
Copywriting
Budget management
Example bullet points
Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent
Managed a $1.5M paid budget across Google and LinkedIn, lowering CAC by 28% while doubling pipeline
Launched a lifecycle program of 14 automated emails that recovered 11% of abandoned trials
Tips from recruiters
Lead bullets with the business number (pipeline, revenue, CAC), then the tactic.
Show the size of what you managed: budget, audience, team or number of markets.
Mention the tools you ran yourself; many marketing job posts filter on them.
Recommended templates
Modern (ATS-friendly): Clean single column with accent headings and rules
Vanguard (ATS-friendly): Bold display name, accent-led headings with line rules
Timeline (ATS-friendly): Clean accent layout with a dated career timeline
SEO Manager resume FAQ
What should a SEO Manager resume include?
A SEO Manager resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
What is the best resume template for a SEO Manager?
Modern, Vanguard and Timeline work well for SEO Manager roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a SEO Manager resume be?
Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Which skills should a SEO Manager put on a resume?
Prioritize the skills named in the job posting. Common ones for SEO Manager roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.
How do I write strong SEO Manager resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."