SEO specialist with 5 years improving organic visibility for home services and local businesses. Grew organic leads 74% for a 40-location HVAC company through local SEO, technical fixes and service-area content. Works across keyword research, on-page optimization and reporting, with steady link-building results.
Experience
SEO Specialist, ComfortPro Heating & Air (Phoenix, AZ)
Mar 2023 – Present
Grew organic leads 74% across 40 locations by rebuilding service-area pages and Google Business Profiles
Fixed 1,900 crawl errors and redirect chains found in Screaming Frog, raising indexed pages from 62% to 94%
Earned 85 local links through sponsorships and supplier partnerships in 18 months
Report monthly rankings and lead volume by market in Looker Studio for regional managers
SEO Associate, Saguaro Search Marketing (Tempe, AZ)
Jul 2021 – Feb 2023
Ran keyword research and on-page updates for 15 small-business clients
Lifted a law firm client into the local map pack for 22 priority terms
Built monthly rank and traffic reports for client check-ins
Web Content Intern, Sun Devil Digital Studio (Tempe, AZ)
Jun 2020 – May 2021
Updated page titles and meta descriptions for 300 university department pages
Education
BA, Digital Media Literacy, Arizona State University (Aug 2017 – May 2021)
Skills
SEO: Local SEO, on-page optimization, keyword research, link building
Tools: Screaming Frog, Semrush, BrightLocal, Google Search Console, GA4
Technical: Redirects, XML sitemaps, schema markup, Core Web Vitals
Reporting: Looker Studio, rank tracking
How to write a SEO Specialist resume
A strong SEO Specialist resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Lead with scope and impact: the size of the systems, budgets or teams you influenced, and the decisions you owned.
Sections, in order
Summary
Experience
Skills
Projects
Education
Length: One page is ideal; two pages are fine with 10+ years of relevant experience.
Summary: Open with your specialty and years of experience, then one or two signature results.
Skills to feature
Campaign strategy
SEO and content
Paid acquisition
Lifecycle and email marketing
Marketing analytics
Conversion rate optimization
Brand positioning
Marketing automation (HubSpot, Marketo)
Copywriting
Budget management
Example bullet points
Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent
Managed a $1.5M paid budget across Google and LinkedIn, lowering CAC by 28% while doubling pipeline
Launched a lifecycle program of 14 automated emails that recovered 11% of abandoned trials
Tips from recruiters
Lead bullets with the business number (pipeline, revenue, CAC), then the tactic.
Show the size of what you managed: budget, audience, team or number of markets.
Mention the tools you ran yourself; many marketing job posts filter on them.
Recommended templates
Modern (ATS-friendly): Clean single column with accent headings and rules
Vanguard (ATS-friendly): Bold display name, accent-led headings with line rules
Timeline (ATS-friendly): Clean accent layout with a dated career timeline
SEO Specialist resume FAQ
What should a SEO Specialist resume include?
A SEO Specialist resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Lead with scope and impact: the size of the systems, budgets or teams you influenced, and the decisions you owned.
What is the best resume template for a SEO Specialist?
Modern, Vanguard and Timeline work well for SEO Specialist roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a SEO Specialist resume be?
One page is ideal; two pages are fine with 10+ years of relevant experience.
Which skills should a SEO Specialist put on a resume?
Prioritize the skills named in the job posting. Common ones for SEO Specialist roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.
How do I write strong SEO Specialist resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."