Social media manager with 7 years running brand channels for restaurant and food brands. Grew a 300-location fast-casual chain's Instagram and TikTok audience from 120k to 610k followers. Leads content calendars, creators and community response, and ties social activity to app downloads and loyalty sign-ups.
Experience
Social Media Manager, Fireside Burrito Co. (Columbus, OH)
May 2022 – Present
Grew combined Instagram and TikTok followers from 120k to 610k in 3 years with a weekly short-video series
Lead a social coordinator and a community specialist, publishing 45 posts a week across 5 channels
Ran a creator program with 60 local food creators that drove 38,000 loyalty-app sign-ups in one quarter
Cut average comment response time from 9 hours to 50 minutes using Sprout Social workflows
Social Media Coordinator, Olentangy Brewing (Columbus, OH)
Aug 2019 – Apr 2022
Planned and shot content for taproom events, growing Instagram engagement rate from 2.1% to 4.8%
Managed $8k monthly boosted-post budget for event ticket sales
Marketing Intern, Short North Creative (Columbus, OH)
Jan 2019 – Jul 2019
Drafted captions and scheduled posts for 6 small-business clients
Education
BS, Strategic Communication, Ohio University (Aug 2015 – May 2019)
Strategy: Content calendars, creator programs, community management, crisis response
How to write a Social Media Manager resume
A strong Social Media Manager resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
Sections, in order
Summary
Experience
Skills
Projects
Education
Length: Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Summary: Lead with your leadership scope and the business outcomes you are known for.
Skills to feature
Campaign strategy
SEO and content
Paid acquisition
Lifecycle and email marketing
Marketing analytics
Conversion rate optimization
Brand positioning
Marketing automation (HubSpot, Marketo)
Copywriting
Budget management
Example bullet points
Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent
Managed a $1.5M paid budget across Google and LinkedIn, lowering CAC by 28% while doubling pipeline
Launched a lifecycle program of 14 automated emails that recovered 11% of abandoned trials
Tips from recruiters
Lead bullets with the business number (pipeline, revenue, CAC), then the tactic.
Show the size of what you managed: budget, audience, team or number of markets.
Mention the tools you ran yourself; many marketing job posts filter on them.
Recommended templates
Modern (ATS-friendly): Clean single column with accent headings and rules
Vanguard (ATS-friendly): Bold display name, accent-led headings with line rules
Timeline (ATS-friendly): Clean accent layout with a dated career timeline
Social Media Manager resume FAQ
What should a Social Media Manager resume include?
A Social Media Manager resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
What is the best resume template for a Social Media Manager?
Modern, Vanguard and Timeline work well for Social Media Manager roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a Social Media Manager resume be?
Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Which skills should a Social Media Manager put on a resume?
Prioritize the skills named in the job posting. Common ones for Social Media Manager roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.
How do I write strong Social Media Manager resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."