Social media strategist with 6 years shaping social programs for B2B technology and professional services firms. Built an executive LinkedIn program that now generates 22% of inbound demo requests. Combines audience research, platform strategy and editorial planning with clear performance reporting.
Experience
Social Media Strategist, Ledgerpoint Advisory (Chicago, IL)
Feb 2023 – Present
Designed an executive LinkedIn program for 14 partners, growing their combined followers from 18k to 96k
Attributed 22% of inbound demo requests to social through UTM discipline and HubSpot self-reported attribution
Set quarterly social strategy by audience and platform, cutting low-performing channels from 6 to 3
Write a monthly social insights report covering share of voice, engagement and pipeline influence
Social Media Specialist, Prairie Lane Communications (Chicago, IL)
Jan 2021 – Jan 2023
Ran social for 7 B2B clients, building content pillars and posting calendars
Raised a SaaS client's LinkedIn engagement rate from 1.4% to 3.9%
Communications Assistant, Wrigleyville Arts Collective (Chicago, IL)
Jul 2020 – Dec 2020
Planned virtual event promotion across Instagram and Facebook for 14 online shows
Education
BA, Public Relations and Advertising, DePaul University (Sep 2016 – Jun 2020)
Skills
Strategy: Platform strategy, content pillars, executive social, social listening
Measurement: Share of voice, UTM tracking, pipeline influence
Content: LinkedIn copywriting, carousels, short video planning
How to write a Social Media Strategist resume
A strong Social Media Strategist resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Put your most relevant recent role first and make every bullet show a result, not a duty.
Sections, in order
Summary
Experience
Skills
Projects
Education
Length: One page for most candidates; move to two only if every line is relevant.
Summary: Write two or three lines: your role, your strongest skills, and one result that proves them.
Skills to feature
Campaign strategy
SEO and content
Paid acquisition
Lifecycle and email marketing
Marketing analytics
Conversion rate optimization
Brand positioning
Marketing automation (HubSpot, Marketo)
Copywriting
Budget management
Example bullet points
Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent
Managed a $1.5M paid budget across Google and LinkedIn, lowering CAC by 28% while doubling pipeline
Launched a lifecycle program of 14 automated emails that recovered 11% of abandoned trials
Tips from recruiters
Lead bullets with the business number (pipeline, revenue, CAC), then the tactic.
Show the size of what you managed: budget, audience, team or number of markets.
Mention the tools you ran yourself; many marketing job posts filter on them.
Recommended templates
Modern (ATS-friendly): Clean single column with accent headings and rules
Vanguard (ATS-friendly): Bold display name, accent-led headings with line rules
Timeline (ATS-friendly): Clean accent layout with a dated career timeline
Social Media Strategist resume FAQ
What should a Social Media Strategist resume include?
A Social Media Strategist resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Put your most relevant recent role first and make every bullet show a result, not a duty.
What is the best resume template for a Social Media Strategist?
Modern, Vanguard and Timeline work well for Social Media Strategist roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a Social Media Strategist resume be?
One page for most candidates; move to two only if every line is relevant.
Which skills should a Social Media Strategist put on a resume?
Prioritize the skills named in the job posting. Common ones for Social Media Strategist roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.
How do I write strong Social Media Strategist resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."