User acquisition manager with 8 years scaling mobile games and apps across ad networks. Grew a puzzle game to 900k monthly installs at a 120-day ROAS above 105%. Expert in AppLovin, Unity Ads, Google App Campaigns and MMP data, with strong creative testing and SKAdNetwork measurement experience.
Experience
User Acquisition Manager, Pebblestone Games (Seattle, WA)
Feb 2022 – Present
Scale spend of $1.2M monthly across AppLovin, Unity, Google, Meta and TikTok, reaching 900k installs a month
Hold 120-day ROAS above 105% using cohort-based bid caps by country and network
Run 30 playable and video creative tests a month with the art team, lifting IPM 26%
Rebuilt iOS measurement around SKAdNetwork conversion values, restoring daily optimization on 40% of spend
UA Specialist, Tidepool Apps (Bellevue, WA)
May 2019 – Jan 2022
Managed $300k monthly in app-install campaigns for 3 utility apps
Set up AppsFlyer and cohort dashboards used by product and finance
Built country tiers and bid caps for 40 markets
Marketing Associate, Rainier Mobile Studio (Seattle, WA)
Jun 2018 – Apr 2019
Managed app-store pages and ASO tests for 5 casual games
Ran soft launches for 2 apps in Canada and the Philippines
Education
BA, Economics, University of Washington (Sep 2014 – Jun 2018)
Skills
Networks: AppLovin, Unity Ads, ironSource, Google App Campaigns, Meta, TikTok
Creative: Playables, video testing, IPM optimization
Analysis: SQL, Looker, Excel
How to write a User Acquisition Manager resume
A strong User Acquisition Manager resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
Sections, in order
Summary
Experience
Skills
Projects
Education
Length: Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Summary: Lead with your leadership scope and the business outcomes you are known for.
Skills to feature
Campaign strategy
SEO and content
Paid acquisition
Lifecycle and email marketing
Marketing analytics
Conversion rate optimization
Brand positioning
Marketing automation (HubSpot, Marketo)
Copywriting
Budget management
Example bullet points
Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent
Managed a $1.5M paid budget across Google and LinkedIn, lowering CAC by 28% while doubling pipeline
Launched a lifecycle program of 14 automated emails that recovered 11% of abandoned trials
Tips from recruiters
Lead bullets with the business number (pipeline, revenue, CAC), then the tactic.
Show the size of what you managed: budget, audience, team or number of markets.
Mention the tools you ran yourself; many marketing job posts filter on them.
Recommended templates
Modern (ATS-friendly): Clean single column with accent headings and rules
Vanguard (ATS-friendly): Bold display name, accent-led headings with line rules
Timeline (ATS-friendly): Clean accent layout with a dated career timeline
User Acquisition Manager resume FAQ
What should a User Acquisition Manager resume include?
A User Acquisition Manager resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
What is the best resume template for a User Acquisition Manager?
Modern, Vanguard and Timeline work well for User Acquisition Manager roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a User Acquisition Manager resume be?
Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Which skills should a User Acquisition Manager put on a resume?
Prioritize the skills named in the job posting. Common ones for User Acquisition Manager roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.
How do I write strong User Acquisition Manager resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."