VP of marketing with 14 years building marketing teams at venture-backed SaaS companies. Scaled marketing from 6 to 32 people and grew pipeline 3.5x as the company went from $25M to $90M ARR. Leads demand generation, product marketing, brand and operations with tight alignment to sales and finance.
Experience
VP of Marketing, Fieldnote Analytics (Boston, MA)
Sep 2021 – Present
Lead a 32-person marketing team and $12M budget as ARR grew from $25M to $90M
Grew marketing-sourced pipeline 3.5x with ABM, partner programs and an annual industry event
Hired 5 directors across demand, product marketing, brand, content and marketing operations
Built a shared revenue model with the CRO and CFO that sets quarterly pipeline targets by segment
Senior Director of Marketing, Trellis Workforce (Cambridge, MA)
May 2017 – Aug 2021
Rebuilt demand generation and lowered cost per opportunity 36%
Led a rebrand and website relaunch tied to an upmarket move
Hired and built the content and events teams, growing marketing headcount from 9 to 20
Director of Product Marketing, Westbrook Data Systems (Waltham, MA)
Jul 2012 – Apr 2017
Launched 3 products and a new pricing model that lifted average deal size 30%
Education
BA, Communication, Boston College (Sep 2008 – May 2012)
A strong VP of Marketing resume shows the channels you owned, the budget you managed, and the pipeline or revenue you generated. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
Sections, in order
Summary
Experience
Skills
Projects
Education
Length: Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Summary: Lead with your leadership scope and the business outcomes you are known for.
Skills to feature
Campaign strategy
SEO and content
Paid acquisition
Lifecycle and email marketing
Marketing analytics
Conversion rate optimization
Brand positioning
Marketing automation (HubSpot, Marketo)
Copywriting
Budget management
Example bullet points
Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent
Managed a $1.5M paid budget across Google and LinkedIn, lowering CAC by 28% while doubling pipeline
Launched a lifecycle program of 14 automated emails that recovered 11% of abandoned trials
Tips from recruiters
Lead bullets with the business number (pipeline, revenue, CAC), then the tactic.
Show the size of what you managed: budget, audience, team or number of markets.
Mention the tools you ran yourself; many marketing job posts filter on them.
Recommended templates
Modern (ATS-friendly): Clean single column with accent headings and rules
Vanguard (ATS-friendly): Bold display name, accent-led headings with line rules
Timeline (ATS-friendly): Clean accent layout with a dated career timeline
VP of Marketing resume FAQ
What should a VP of Marketing resume include?
A VP of Marketing resume should show the channels you owned, the budget you managed, and the pipeline or revenue you generated. Use these sections in this order: Summary, Experience, Skills, Projects and Education. Show the organization you ran (team size, budget, revenue) and the business results you are accountable for.
What is the best resume template for a VP of Marketing?
Modern, Vanguard and Timeline work well for VP of Marketing roles. They are single-column with standard headings, so applicant tracking systems (ATS) parse them reliably.
How long should a VP of Marketing resume be?
Two pages are common for leadership roles; keep the first page strong enough to stand alone.
Which skills should a VP of Marketing put on a resume?
Prioritize the skills named in the job posting. Common ones for VP of Marketing roles are Campaign strategy, SEO and content, Paid acquisition, Lifecycle and email marketing, Marketing analytics and Conversion rate optimization.
How do I write strong VP of Marketing resume bullet points?
Start with an action verb, say what you did, and end with a measurable result such as pipeline, CAC and ROAS. For example: "Grew organic sign-ups 3.2x in 12 months by rebuilding 400 pages around search intent."